New Platform from Ericsson brings Communications Simplicity to Developers

Progress toward Networked Society, where communication is being re-invented and anything that benefits from a connection, will have one
Ericsson's "IMS Innovation Platform" for Web Real Time Communications turns any device with a web connection into an open communications device
Platform used at Hackathon during the AT&T Developer Summit
Ericsson (NASDAQ: ERIC) has unveiled a new web development platform that will allow any connected device to be turned into an always-open communications device.  The world's first IMS-based "Web Real Time Communications" (WebRTC) platform enables web applications that will greatly expand the ecosystem for enterprise and consumers.

By enabling any device to be reached by an existing mobile number, developers are empowered to re-invent existing communication services, create completely new communication paradigms and allow customers to receive increased value from their mobile service.

At the AT&T Developer Summit, AT&T announced its Call Management API powered by Ericsson's new IMS Innovation Platform, which is now in Alpha.  Additionally, developers were invited to a Hackathon on January 5 and 6 where they competed for prizes while using the AT&T Call Management API to invent new applications and services during a 30-hour race for innovation.

The Hackathon prizes, offered by AT&T, totaled 200,000 US dollars. The first place overall prize - 30,000 USD - was awarded to Ruggero Scorcioni for the call-management app "Good Times," which uses a headset to read brainwaves. If the user has very busy brainwaves, the "Good Times" app informs callers that it's better to call back at another time.

The contest shows that more innovation is happening in communication today than has happened in the previous 30 years.  Relevance and simplicity are key to success. By developing this new platform, Ericsson is allowing developers to unleash their creativity for new applications that will no longer be limited by the technology platforms they are built upon.

Geoff Hollingworth, head of Business Innovation, Ericsson North America, said: "Developers will take the concept of the existing phone call, see it as a digital stream and innovate accordingly. Recording, transcribing, contextualizing, translating, on any connected device, using people's existing phone number - all are just the beginnings of possibility."



NOTES TO EDITORS
See a video about the contest and its winner on http://youtu.be/07kR_yCQ5YY

WebRTC is an open industry project which aims to provide real-time communication capabilities (for voice/video type of services) natively in browser environments WebRTC standardizes how to set up a media connection between two clients (no need for download of specific software as the media parts is provided by the browser) and provides developer access via JavaScript API's to simplify creation of multimedia services.

Ericsson provide products and solutions to use WebRTC technology for web based clients to connect to the operators' telecom environment both for web to web communication as well as for web to IMS/legacy interworking.

https://www.2013devsummit.com/Registration/Hackathon.aspx

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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