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New Top-Load Washer from SAMSUNG Delivers Big Performance and Premium Design at 2013 International Consumer Electronics Show


America’s fastest growing home appliance brand¹ delivers the ability to wash up to 36 towels in a single load with superior wash performance

Samsung Electronics Co., Ltd. announced the WA50F, a high-efficiency top-load washer that combines the industry’s largest capacity with superior wash performance and premium design. The Samsung WA50F will be on display at the 2013 International Consumer Electronics Show (CES) from January 8-11, 2013.

The new Samsung WA50F high-efficiency top-load washer offers an industry-leading 5.0 cu. ft. capacity, giving consumers the ability to wash up to 36 towels in a single load. The WA50F features AquaJet™ cleaning technology which uses water jets in a waterfall motion to thoroughly penetrate dirty clothes and gently wash and rinse even the biggest loads of laundry. This means that consumers aren’t compromising wash performance for larger capacity. The WA50F delivers both.

“Samsung became America’s fastest growing appliance brand by delivering the technologies and smart features our consumers want and need,” said Kevin Dexter, senior vice president of home appliances sales and marketing, Samsung Electronics America. “When it comes to laundry, consumers want to wash more without sacrificing performance and Samsung answers that need with the beautiful and efficient WA50F.”

In addition to its large capacity and high performance, the WA50F is beautiful. It brings unrivalled style and elegance to the laundry room with premium details like chrome accents, a curved glass lid, and touch buttons. It is also includes Samsung’s innovative Smart Care technology, which gives consumers the added benefit of performing a quick diagnosis and access to troubleshooting options through their smartphone.

The Samsung WA50F high-efficiency top-load washer, along with the matching DV50F dryer, will be available in Spring 2013. The WA50F will have an MSRP starting at $1,099. To see Samsung’s appliances first-hand, visit the Samsung booth #12004 in the Central Hall. Samsung Electronics America’s press releases, product images and video content are available at www.samsung.com/newsroom and http://www.samsungces.com/ .

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit http://www.samsung.com.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

¹According to Traqline 2012

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