SAMSUNG Apps Deepens Foothold as Preferred Smart TV Platform for Consumers, Content Providers and Developers

Multicultural and Interactive TV Content Will Be Among Primary Drivers of Growth in 2013

Samsung Electronics America, Inc., announced that it has strengthened its position as the preferred Smart TV Platform, along with a series of new apps and services for Samsung Smart TVs.

CNET recently stated that Samsung’s Smart TV Platform was “the undisputed king of content.” A broad range of apps is available covering every category including entertainment, music, sports, fitness and social networking.

In addition, Samsung announced that 2013 will be the beginning of a new era of truly interactive TV, as this year content providers such as ESPN and Turner will be delivering apps that supplement live broadcasts with additional information such as stats and trivia.

Delivery Agent, the leader in shopping-enabled entertainment for more than 350 of the world’s leading global media brands, also announced at CES a partnership with Samsung that will offer Samsung Smart TV owners to shop the shows they are watching.

For example, while watching New Girl, viewers can purchase clothing and accessories that character Jess wears during the episode by either clicking the remote while watching the program or by navigating to the application marketplace and accessing the “Shop the Shows” app, which is available 24/7 to Samsung Smart TV users.

Other recently announced apps include Amazon Instant Video, Amazon Cloud Player, CNET, Redbox Instant by Verizon, Bravo, Spotify, Showtime Interactive, Crackle and an upgraded version of Verizon FIOS TV with support for 75 channels.

These join an all-star roster of apps including Angry Birds, Discovery Channel, AOL On, CNBC Real-Time, ESPN ScoreCenter, Hulu Plus, MTV Music Meter, Netflix, TIME TV, WSJ Live and MLB.TV.

“This year Samsung cements its foothold as the Smart TV platform most preferred by customers, developers and content providers alike,” said Eric Anderson, vice president of content and product solutions at Samsung Electronics America, Inc. “Not only does Samsung offer just about every app and service a customer could want, but our new Smart Hub interface makes these apps easier than ever to get to.”

CES-specific information may be found at www.samsungces.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. creates more possibilities for more people, in more countries, than any other technology company. Samsung has become the global leader in consumer electronics and their components by bringing relentless innovation to a product portfolio that includes televisions, smartphones, personal computers, printers, cameras, refrigerators and memory chips. To discover more, please visit www.samsung.com.