SAMSUNG TecTiles Take Over Las Vegas Giving Millions of Consumers the Power to Access Key Information with the Tap of a Smartphone

Samsung Mobile and Caesars Entertainment deploy the first permanent installation of Samsung TecTiles at eight iconic Las Vegas hotels and casinos

Samsung Telecommunications America, LLC (Samsung Mobile) – the No.1 mobile phone provider in the United States and a subsidiary of Samsung Electronics Co., Ltd., the No. 1 smartphone provider worldwide1 – has teamed up with Caesars Entertainment to install more than 4,500 interactive Samsung TecTile™ NFC tags throughout eight of its world-renowned hotels and casinos in Las Vegas.

"At Caesars, we understand that mobile, social, and online technologies are critical enablers of the customer experience,” said Tariq Shaukat, executive vice president and chief marketing officer of Caesars Entertainment Corporation. “This installation of Samsung TecTiles will allow millions of our guests with any NFC-enabled device to explore all that Caesars Entertainment resorts and casinos have to offer by simply tapping their smartphone against the tags.”

Casino Floor – TecTiles attached to slot machines and table games give users inside information like game tutorials, player guidelines, win/loss statistics and more. Tap a smartphone to TecTiles located on slot machines and table games at Caesars Palace, Harrah’s Las Vegas, Paris Las Vegas and Planet Hollywood Resort & Casino.

Shows, Clubs & Entertainment – Tap a TecTile outside of PURE Nightclub inside Caesars Palace to reserve a table. Consumers can also view show times, performer videos, links to buy tickets and access exclusive post-show offers at some of the top-rated Las Vegas shows at Caesars Palace, Flamingo Las Vegas, Paris and Planet Hollywood.

Fine Dining –Make reservations, view restaurant menus and information, cuisine overviews, average check prices and more at Caesars Palace and Paris. Read about restaurant accolades, view videos and get tips on what to order at some of the most popular Las Vegas restaurants, such as Mesa Grill, Gordon Ramsey Steak, Rao’s and Restaurant Guy Savoy.

Shopping & Attractions – Learn fun facts about the tropical Wildlife Habitat at Flamingo, buy tickets for Eiffel Tower: The Ride at Paris or locate store listings, select deals and maps of the expansive shopping areas at Planet Hollywood and Caesars Palace.

General Information – Easily access social networks to check-in on foursquare® or tweet at each property. Locate TecTile boards and posters at main entrances and a variety of other locations to discover the “Top 10” things to do each week at all of the Caesars Entertainment’s Las Vegas properties, including the iconic Caesars Palace, Rio Las Vegas, Bally’s Las Vegas, Paris, Planet Hollywood, Flamingo, and the newly remodeled and rebranded The Quad Resort & Casino. TecTile boards throughout The Quad will introduce visitors to the new brand and give an inside look at the property’s new look and feel.



“Just six months ago we introduced Samsung TecTiles, which were intended to expand how our customers can leverage the Near Field Communication capabilities of Samsung phones,” said Kevin Packingham, chief product officer at Samsung Mobile. “Since then, these programmable stickers have not only changed how consumers interact with their phone, but they have made it much easier for businesses to create unique experiences for their customers using this innovative capability.”

Samsung TecTiles will be fully installed at eight Caesars Entertainment hotel and casino properties on January 8, the first day of the 2013 Consumer Electronics Show (CES). For more information about Samsung TecTiles, go to www.samsung.com/us/tectiles.

Samsung Mobile has the largest user base of NFC-enabled smartphones in the United States including:

• Samsung Galaxy Note II on AT&T, Sprint, T-Mobile, US Cellular and Verizon
• Samsung Galaxy S III on AT&T, Sprint, T-Mobile, US Cellular and Verizon
• Samsung Galaxy Note® on AT&T and T-Mobile
• Samsung Galaxy S® II on T-Mobile
• Galaxy™ Nexus™ on Verizon, Sprint and GSM Unlocked
• Nexus™ S® 4G on Sprint
• Nexus™ S® on AT&T and T-Mobile
• Samsung Galaxy S® Blaze® 4G on T-Mobile
• Samsung Galaxy Exhilarate™ on AT&T
• Samsung Galaxy S® Relay™ 4G on T-Mobile
• Samsung Galaxy Victory™ 4G LTE on Sprint

1 Samsung Mobile is the No. 1 mobile phone provider in the United States based upon reported shipment data, according to Strategy Analytics, North America Handset Vendor Marketshare, Q3 2012. Samsung Electronics Company is the No. 1 smartphone provider worldwide based upon reported shipment data, according to Strategy Analytics Global Smartphone Vendor Market Share by Region: Q3 2012.

© Samsung Telecommunications America, LLC. Samsung, Galaxy S, Galaxy Note, Blaze, Galaxy Exhilarate, Relay, Galaxy Victory, and TecTile are trademarks of Samsung Electronics Co., Ltd. Android is a trademark of Google Inc. Other company names, product names and marks mentioned herein are property of their respective owners and may be trademarks or registered trademarks.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

About Caesars Entertainment Corporation
Caesars Entertainment Corporation is one of the world’s largest and most diversified entertainment companies. Since its beginning in Reno, Nevada more than 70 years ago, Caesars has grown through the development, expansion, and acquisition of resort properties, and now operates casino and entertainment destinations on four continents. The company's resorts operate primarily under the Harrah's®, Caesars,® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. For more information, please visit www.caesars.com.