Ericsson mobile order management solution slashes service launch time

Ericsson's new Mobile Order Management lets operators launch services in days rather than months, providing faster time to revenue
Operators can provide their customers with a self-service portal through which they can create value-added bundles and personalization
Extending its offering in Operations and Business Support Systems (OSS and BSS), Ericsson is adding Order Care to its Mobile Order Management solution via the ConceptWave acquisition
Time is money, especially when it comes to quickly responding to changing market conditions and opportunities. Ericsson's (NASDAQ: ERIC) Mobile Order Management solution - part of its OSS and BSS offering - gives mobile operators the tools for slashing the time and cost of launching and provisioning services on any type of mobile device. This is thanks to the addition of Order Care, which is based on software from Ericsson's recent ConceptWave acquisition.

Mobile Order Management enables operators to reduce the time for launching a service from six months to less than one week. That can translate into as much as two quarters of additional revenue and the ability to act faster than competitors with less nimble platforms.

With Mobile Order Management, operators can provide their enterprise customers with self-service portals and tools for ordering and delivering employee smartphones and tablets, as well as the applications and services that run on them. For example, companies can quickly push out new sales tools to agents' mobile devices. In addition to streamlining enterprise IT tasks, the solution enables employees to personalize their service bundle.

Elisabetta Romano, Head of OSS in Business Unit Support Solutions, Ericsson says: "Our Mobile Order Management solution gives mobile operators the ability to streamline their Lead to Service process while providing their customers with new opportunities to enjoy the latest services and applications the market has to offer."

Using the Ericsson OSS and BSS approach, Mobile Order Management provides mobile operators the ability to reuse proven and tested components that can be quickly assembled to produce new product offerings meeting all of the related technical and third-party requirements. The solution also uses pre-integrated process components to automate service order turn-up for the new offer on Ericsson Multi Activation, which coordinates all of the infrastructure instantiation requests.

During Mobile World Congress 2013 in Barcelona, Ericsson showcases its combined technology and services leadership for the Information and Communications Technology industry. Our solutions deliver superior network performance in the field, enable complete customer experience management, simplify and automate operations workflows thereby leading to operational excellence. We show how the Networked Society comes to life - what it will mean for the industry and how it will enable our customers to capture growth opportunities.