Samsung Introduces the New REX Series Smart Feature Phones

Samsung aims to evolve mobile communications in emerging markets
through easily accessible smart feature phones

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced the launch of REX, a new series of smart feature phones that combine intelligence and capability to deliver an accessible, next-generation mobile experience for all.

“As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the REX series across a number of the world’s fastest growing markets,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. “REX devices are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money.”

The Samsung REX series consists of four devices: REX 90, REX 80, REX 70, and REX 60. Each device has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles at a highly affordable budget. Merging advanced functionality and intuitive usability, the REX series delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen user interface with intelligent features is designed to deliver a simpler, intelligent user experience for those who value the essentials.

Other features include:

- Intuitive and easy full touch UX : The simple, user-friendly Touchwiz interface makes it easier to navigate your mobile
  phone. Menu choices are organized into icons arranged 4x4 on the large display for easy viewing. Access to social
  networking services is just a click away, and practical widgets offer easy access to weather and other frequently-used
  applications.

- Stylish and compact design : The curved design of the Samsung REX series is inspired by the aesthetics of nature. Its
  compact size gives users a comfortable grip and allows convenient one-hand operation. The brushed metal frame,
  organic nature-inspired design, and delicate back cover create a modern, sophisticated look that will fit perfectly with
  your personal life.

- Dual SIM Always-On : Customers who want to keep their personal and work calls separate will enjoy the convenience
  of Dual SIM on the Samsung REX series, offering the functionality of having two phones with just one mobile unit. To
  ensure no calls are missed, Dual SIM Always On allows you to receive calls on one SIM even when you are on the
  phone using the other. The Samsung REX series allows you to switch between a maximum of five SIM cards without
  rebooting your mobile. Ideal for business trips to different coverage areas or for those wanting more flexibility between
  calling plans, the Dual SIM feature puts you in control of your mobile experience.

- Essential mobile intelligence : Featuring all the essentials for an intelligent mobile experience, the Samsung REX
  series guarantees fast web-browsing and app support through the Opera Mini. By doing so, the REX series enables
  seamless communication through social networking and messaging services, including the cross-platform ChatOn,
  which means users can remain connected with their friends at all times.

"Feature phones continue to represent a large opportunity for mobile handset makers, especially in price-constrained emerging markets,” said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. “IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price."

A clear indication of Samsung’s commitment to pioneering mobile communication growth across the emerging markets, the REX series devices will drive the “new normal” in future full-touch feature phone development.


Product Specifications

[Rex 90]

Network
EDGE (850/900/1800/1900MHz)
Display
3.5” HVGA TFT LCD, C-Type
Camera
3.2 Megapixel Camera
Video
H.263 ＋ AMR NB, MPEG4 ＋ AMR NB, MPEG4＋AAC
Audio
MP3, AAC, AAC＋, eAAC＋, Midi, SP-Midi, AMR, WAV
SIM
Dual SIM with hot swap (option)
Contents
&
Services
Samsung TouchWiz
Samsung ChatOn mobile communication service
Yahoo Messenger(Push IM), Gtalk, MSN, Facebook chat
Enhanced SNS (Java Facebook, Twitter, Google＋)
Web Browser
Opera Mini, Access NF
Connectivity
USB 2.0 Host
Bluetooth® v 3.0 HS
WiFi (b/g/n)
Sensor
Proximity
Memory
10MB User Memory
microSD Slot (up to 32GB)
Dimension
61.9 x 113 x 11.84 mm
Battery
1,000mAh


[Rex 80]

Network
EDGE (850/900/1800/1900MHz)
Display
3.0” QVGA TFT LCD, C-Type
Camera
3.2 Megapixel Camera
Video
H.263＋AMR , MPEG4＋AMR
Audio
MP3, AAC, AAC＋, eAAC＋, AMR, AMR-NB, MIDI
SIM
Dual SIM  (option)
Contents
&
Services
Samsung TouchWiz Lite
Samsung ChatOn mobile communication service
Yahoo Messenger(Push IM), Gtalk, Facebook chat
Enhanced SNS (Java Facebook, Twitter)
Web Browser
Opera Mini, Access NF
Connectivity
USB 2.0 Host
Bluetooth® v 3.0 HS
WiFi (802/11 b/g/n)
Sensor
Proximity
Memory
20MB User Memory
microSD Slot (up to 16GB)
Dimension
102 x 58 x 11.5 mm
Battery
1,000mAh


[Rex 70]

Network
EDGE (850/900/1800/1900MHz)
Display
3.0” QVGA TFT LCD, C-Type
Camera
2.0 Megapixel Camera
Video
H.263＋AMR , MPEG4＋AMR
Audio
AAC, AAC＋, AMR, MP3, i-Melody, MIDI, Polyphonic, WAV
SIM
Dual SIM with hot swap (option)
Contents
&
Services
Samsung TouchWiz
Samsung ChatOn mobile communication service
Yahoo Messenger(Push IM), Gtalk, Facebook chat
Enhanced SNS (Java Facebook, Twitter)
Web Browser
Opera Mini, Access NF
Connectivity
USB 2.0 Host
Bluetooth® v 3.0 HS
WiFi 802/11(b/g/n)
Sensor
Proximity
Memory
10MB User Memory
microSD Slot (up to 32GB)
Dimension
104.9 x 57.2 x 11.99 mm
Battery
1,000mAh


[Rex 60]

Network
EDGE (850/900/1800/1900MHz)
Display
2.8” QVGA TFT LCD, R-Type
Camera
1.3 Megapixel Camera
Video
H.263＋AMR , MPEG4＋AMR
Audio
AAC, AAC＋, AMR, MP3, MPEG, i-Melody, MIDI
SIM
Dual SIM  (option)
Contents
&
Services
Samsung TouchWiz Lite
Samsung ChatOn mobile communication service
Yahoo Messenger(Push IM), Gtalk, Facebook chat
Enhanced SNS (Java Facebook, Twitter)
Web Browser
Opera Mini, Access NF
Connectivity
USB 2.0 Host
Bluetooth® v 3.0 HS
WiFi (802.11 b/g/n)
Sensor
Proximity
Memory
30MB User Memory
microSD Slot (up to 16GB)
Dimension
101.8 x 55 x 12.2 mm
Battery
1,000mAh

＊ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.