Huawei unveils "Improving your Smartphone Experience" at 2013 Professional Services Summit, Americas

Huawei, a global leader in information and communication technologies (ICT), launched the 2013 Professional Services Summit Americas, addressing the new challenges created by the mobile broadband era. With the theme "Improving your Smartphone Experience," Huawei Professional Services will demonstrate its latest services and solutions, designed to help service providers manage the dramatic increases in data traffic and explore new ways to improve the quality of experience for smartphones and tablets.

Communication Service Providers are working continuously to improve the quality of experience for their customers, but the mobile broadband era brings new challenges, mainly due to the significant increase in the volume of mobile data. In the past 5 years alone, some U.S. operators have seen increases of 20,000% in their mobile data traffic.

Huawei has a comprehensive portfolio of innovative technologies and services which allow operators to offer end-users a better quality of experience for characteristics such as connection speed, reliability and navigation for their mobile devices. These solutions also enable voice and data communication in a more customized and personal way.

In the telecommunications industry this is known as an "end-to-end" approach for devices, networks, content and applications. These innovations and performance improvements, designed to meet the high expectations of today’s mobile users, are achieved through the deployment of two solutions: HUAWEI SmartCare© and Huawei Managed Services.

Taking Advantage of Managing Customer Experience

HUAWEI SmartCare© is a Customer Experience Management solution (CEM) which diagnoses network problems in advance on a "per service per user" basis. This helps mobile operators address problems such as dropped calls, slow connections (data latency) or other events causing mobile data services to underperform. The main focus of HUAWEI SmartCare© is to improve customer loyalty (lower churn) by enhancing the customer experience at all levels (network, customer service, services and applications.)

Increasing Total Value of Ownership (TVO)

In order to remain financially viable, communication service providers need to make sound investments and must recover their expenditures as soon as possible. The need to analyze how new services or solutions add value to customer’s lives, and in turn, the overall return on investment is now a required process for ensuring commercial success, or what is now referred to as the "total value of ownership" (TVO).

From an operational perspective, Huawei has developed a set of services and solutions to lower operational costs, increase operative efficiency and optimize technology investments. These benefits allow communication service providers to improve the network and service quality to concentrate more effectively on improving overall levels of customer service. HUAWEI SmartCare© and Managed Services have been developed to focus on increasing the TVO key operator metrics.

Huawei’s Managed Services solutions provide operators with a globally efficient platform for managing their information and communications technology network operations with maximum efficiency, improving cost performance and delivering higher quality services. These new services from Huawei Technologies services, based on global IT and telecom standards (such as ITIL and eTOM), enable network operators throughout Northern Latin America and globally, to provide better overall quality to end users, with greater reliability, less disruption and higher performance.

Service and Solution Innovation

With best in class professional services like HUAWEI SmartCare© and Huawei Managed Services, Huawei continues to lead the global telecommunications industry with innovative services and solutions. Huawei develops customer centric services and solutions designed to help communication service providers enhance their efficiencies, grow revenue and improve the customer’s overall experience.