J'son & Partners Consulting: a study of Russian and world markets, augmented reality and geo-location services

The company J'son & Partners Consulting presented the main results of the study of Russian and world markets augmented reality and geolocation services.

According to the company, the market for mobile LBS-based applications and services shows the growth in the last 4 years. Particularly rapid growth is observed in the segment of operator revenues from the provision of LBS-services. An estimated J'son & Partners Consulting, the global market for mobile LBS-based applications and services on the basis of 2012 of $ 3.75 billion, and by 2016 will reach $ 16.89 billion by the growth rate of the market for mobile LBS-based applications and services is considered one of the fastest growing, in the period from 2012 to 2016. average annual increase of over 70%.

The volume of the market for mobile LBS-based applications and services in Russia in 2012 amounted to $ 36.8 million projected J'son & Partners Consulting, in 2016, revenues from LBS in Russia will amount to $ 121.7 million

Experts J'son & Partners Consulting believe that the market for LBS mobile applications and services in Russia in the period of 2013-2014 years. enter an active phase of development. These services and applications will be perceived by advertisers as a powerful tool to increase sales. Successful Western examples will encourage this interest.