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DoCoMo vice president: Sony smartphone to add ordered, against the iPhone

Japanese mobile phone leader NTT DoCoMo is planning to add order smartphone made ​​by Sony (multi-function mobile phone) the "Xperia A". I oppose the U.S. Apple's only company is not sold in the leading mobile phone companies in Japan "iPhone (iPhone)" to.
The 7th, Kazuto Tsubouchi vice president made it clear in an interview with Bloomberg News. According to Mr. Tsubouchi, sales Expedited rear momentum to hear the 2 million units by the end of September. After release of the 17th May, I was sold 1.24 million units by the 4th August.
To counter the KDDI and Softbank to sell iPhone, DoCoMo adopted from May to focus promotional squeeze of Sony as "Xperia A" of South Korea Samsung Electronics to "Galaxy S4" and "two top" strategy. For Xperia, I have discounted about ¥ 20,000 up to terminal price.
Mr. Tsubouchi, described in "iPhone's become a major factor to admit," and the reason that is the overmatched in net increase of mobile phone contract. However, I showed a recognition that "fight" due to two top strategies that focus the number of terminals to sell.
Compared with other carriers to handle the iPhone, has been struggling in the net increase minus the cancellation from the new acquisition for DoCoMo. The track record of the April-June period, compared DoCoMo was only 90,000, Softbank 95 million items, including the group, KDDI was recorded 67 million cases.
Tominaga Yu said Sony spokesman has said "corresponding if there is a market need" for additional orders. 
"Coexistence is impossible"
Mr. Tsubouchi is considering the introduction of the iPhone, I repeated the claim of the prior art that, want to handle sales if the number remains in the 2-3% of the total. That there is continued contact "pipe is not closed" as also to clear, I also said "The problem of conditions after". On the other hand, on the business models of DoCoMo and Apple was the "same thing", he said, "can not coexist last. Impossible as long as it is not possible to segregation" he said.
Similarly Apple, DoCoMo expand the service to deliver digital content such as music and video. There was a turnover of 12.7 billion yen to be 3.1 times year-on-year product sales and make the digital content "d market" in the April-June quarter.
Sales of third-party terminal that were not selected for the two top strategy has been depleted, NEC was discontinued the development of new smart phone. Panasonic was also expressed in an interview of the day, Hideaki Kawai Chief Financial Officer (CFO) is to consider the direction of the new product development.
Mr. Tsubouchi, pointed out withdrawal of NEC, it did not put out something that is comparable to iPhone. The death has not been adopted for the two top strategy this time for that, and said, "I think there is a story of the maker to maker, and from us, towards the feeling that even though it has always been waiting for a strong" he said.
DoCoMo expected 510 billion yen of 3.9% year-on-year net income of (ended March 31, 2014) term. Sales forecast of 4 trillion 640 billion yen of up 3.8 percent. 172 500 Hotels DoCoMo 250,000 4,500 Softbank Mobile contract net increase of July was ten thousand KDDI22 5200 Reviews.
DoCoMo shares of the 8th continued to fall, ¥ 150,400 2.6 percent to one o'clock the day before to ratio was sold. Closing price is ¥ 151,600 of up 1.8 percent. On the other hand, Sony Corporation and is also continued to fall, 1920 yen of the 1.6% depreciation was lowered. The closing price of 1927 yen up 1.3 percent.

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