The company 's new logo iRU

 iRU, announced a change in corporate identity. The first step was to update the "face" of the company - the logo and website as well as the repositioning of the brand. Changed the spelling of the brand - «IRU» (henceforth referred to in the text), with the former «iRU». The new interpretation of the acronym stands as follows: I - Innovations (Innovations), R - Reliability (reliability), U - Utility (utility). Also, a new logo that reflects the changes undergone by the target audience of the company - as before, the high share of supply in the corporate sector, but in parallel with this trend, soaring sales to end-users at the expense of the emergence of smartphones and tablet computers by product number of the company. Also that created a new company slogan - "Your Digital Universe" - a world in which everyone can find something special. It is noted that the product range is filled with new products: laptops and candy bars in the original design - apple style, gzhel, khokhloma and others, due to the rejuvenation of the audience.