[EXECUTIVE CORNER] OUR COMMITTMENT TO “LIFE’S GOOD FROM HOME”

 

A few weeks ago, I had the honor of representing LG Electronics at IFA 2020 in Germany. What was different this time was that it was my hologram on the stage in Berlin.

Our virtual participation at a major industry event is only one of many firsts that the pandemic has forced upon us. In just about every domain of our lives, from nationwide lockdown and social distancing to an unprecedented scale of remote working and learning, we’re having to try new things, learn new ways of living. Now it is our job to turn these changes into lasting innovations for a better life because in this time of crisis, our mission as a lifestyle innovator resonates louder than ever before.

A man on a street wearing LG PuriCare wearable Air Purifier

First and foremost, LG is committed, more than ever, to providing products and services which help create a perfect nest of safety, both at home and beyond. The COVID19 has created an especially heightened awareness of personal and environmental safety that we believe will stay with us for long after the pandemic. We’ve been able to respond to this urgent need by drawing on LG’s wealth of innovative technology and expertise:

As its name suggests, LG PuriCare Wearable Air Purifier adapts LG’s decades of experience in market-leading air purifiers to this wearable portable air purifier with H13 HEPA filters and respiratory sensors.

Our optics research team worked tirelessly to develop a smart thermal camera which is capable of temperature detection and facial recognition, both simultaneously and autonomously, so as to eliminate the need for costly and risky staffing.

There’s also been a tremendous amount of interest in LG Styler, our wardrobe management product, which utilizes steam technology to reduce 99.9 percent of house dust mite allergens as well as germs and bacteria typically found on clothing.

http://www.lgnewsroom.com/2020/09/executive-corner-our-committment-to-lifes-good-from-home/