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Apple services entertain, inform, and connect the world in unprecedented year

An illustration of the Apple services ecosystem. 

As the world navigated an ever-changing new normal of virtual learning, grocery deliveries, and drive-by birthday celebrations, customers relied on Apple services in new ways, turning to expertly curated apps, news, music, podcasts, TV shows, movies, and more to stay entertained, informed, connected, and fit.

Apps like ShareTheMeal, FaceTime, and Wakeout! inspired people to give back, stay in touch with loved ones, and take care of themselves. Ted lassoed the hearts of Apple TV+ viewers with his unremitting positive attitude, while Tom Hanks guided them through choppy waters in “Greyhound,” and Apple Music fans searched for the “Dance Monkey” lyrics while watching their favorite artists livestream from their homes. There were podcasts like “SmartLess” and NPR’s “Code Switch” to binge, Apple Arcade games like “Sneaky Sasquatch” to play, and a new favorite Apple Fitness+ workout waiting to be discovered. Apple’s commitment to privacy and security provided a sense of reassurance, while the company’s dedication to quality curation gave creators and developers an unparalleled platform to bring creative visions to life.

“Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.” 

Here are a few highlights from 2020 and new opportunities to look forward to in 2021.


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