The LG SV300 Wine Phone

LG seems to have original ideas naming their phones. There is the Shine, Chocolate and banana. It is thin clamshell with dual displays (the internal one is 2.2 inch), built in mp3 player and a 1.3 mega pixel camera. It will be available in black or red and will cost about 340$ US.
Is it called a wine phone because of the color?