Sony Ericsson announces Stereo Bluetooth Headset HBH-DS980

Designed for Superior Sound - The Sony Ericsson Stereo Bluetooth(TM) Headset HBH-DS980

* Stream music wirelessly direct from your phone or Bluetooth(TM) device
* Music and calls in stereo
* Digital sound quality
* View music and call information on the hidden 'magic mirror' display
RESEARCH TRIANGLE PARK, N.C., May 8 /PRNewswire/ -- Sony Ericsson today
announced its newest stereo Bluetooth(TM) Headset, the HBH-DS980. This
stylish accessory delivers wireless music and calls with superior sound
performance, even in noisy environments. This is achieved through advances
in design, ergonomics and audio:
* Digital noise cancellation/echo reduction to reduce background noise
* Bluetooth(TM) 2.0 to deliver better quality voice calls
* A2DP (Advanced Audio Distribution Profile) for high quality sound when
listening to music
* A hidden OLED display delivers a seamless design effect, much brighter
than a conventional LCD display.
"As more and more people choose to store their digital music on their
mobile phone, it becomes increasingly practical to use a Bluetooth(TM)
stereo headset that can deliver quality audio," explains Jacob Sten, head
of the Accessories Business Unit at Sony Ericsson. "This latest headset is
a compact, stylish design that you will want to be seen wearing. It is so
convenient that your phone need never leave your pocket or purse."
With talk time or music playback time of up to 6 hours, the HBH-DS980
was designed with practicality and comfort in mind. Soft silicon ear buds
are provided in three sizes to ensure an optimum fit with the size and
shape of the wearer's ear. Separate to the headset, the overall unit weighs
in at just 27 grams (.95 ounces) -- lightweight for wearing around the
neck.
Finished in a stylish charcoal color, the Stereo Bluetooth(TM) Headset
HBH-DS980 features a hidden 'magic mirror' display that becomes visible
once the headset is activated. Use it to view the title of the song playing
on your phone, the battery status of your headset or the details of the
caller trying to reach you.
You can use the HBH-DS980 with more than one device at the same time.
The new multipoint function allows you to listen to music stored on a
Bluetooth(TM) enabled laptop and handle calls from your phone at the same
time.
The Stereo Bluetooth(TM) Headset HBH-DS980 is designed with the wearer
in mind. As well as maximizing comfort and flexibility, the subtle design
makes it the ideal companion for North American phone models such as the
recently announced Sony Ericsson W580 Walkman(R) phone and the Sony
Ericsson Z750. The HBH-DS980 will be available worldwide from Q3 2007.
The Stereo Bluetooth(TM) Headset HBH-DS980 at a glance:
Facts and Figures * Weight: 27 g (.95 ounces)
* Color: Charcoal
* Talk/standby/music time: up to 6/300/6 hours
* Compatibility: Bluetooth(TM) mobile phones of both
Sony Ericsson and other brands that support the
Bluetooth(TM) A2DP profile
* Auto pairing(TM) feature compatible with the
W550/W600 and future Sony Ericsson Bluetooth(TM)
mobile phones
In-Box * Bluetooth(TM) Headset HBH-DS980
* Standard charger CST-61
* Carrying case
Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories and PC-
cards. Established as a joint venture by Sony and Ericsson in 2001, with
global corporate functions located in London, the company employs over
7,500 people worldwide, including R&D sites in Europe, Japan, China and
America. Sony Ericsson celebrated the 5th anniversary of the start of the
joint venture on October 1, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony Ericsson
WTA Tour in over 80 cities during the year. The tour culminates at the Sony
Ericsson Championships in Madrid, Spain, from 7 to 12 November.
For more information on Sony Ericsson, please visit
http://www.sonyericsson.com/us
The liquid identity logo is a trademark or registered trademark of Sony
Ericsson Mobile Communications AB. Sony, the WALKMAN logo and symbol are
trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.,
and any use of such mark by Sony Ericsson is under license.
Any rights not expressly granted herein are reserved.
Any product features, specifications or statements in this document
that are not historical facts are forward-looking and involve risks and
uncertainties. Actual product features, specifications or forward-looking
statements are subject to change.

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