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Sony Ericsson launches Developer World in China to stimulate local content development

Highlights:

-Support growth in China and increased interest in content and applications
-Develop localized content and applications for Chinese phone versions
-Provide local support to developer community in Chinese language
-Provide technical resources in Chinese language

Beijing, May 15, 2007 – Sony Ericsson Developer World, one of the top ranked and most used developer programs among mobile developers in the world, today announced the set-up of its first regional developer support and business operations with the official launch of a local-language website and hosting of a developer event in China. Establishing regional presence in China is important to better support Chinese wireless developers and ensure that the company’s growth in the region is fuelled with attractive mobile content and applications for Chinese mobile users.

China has become one of the world’s most dynamic mobile markets, and mobile content and applications are playing an increasingly important role. There has been a strong growth in non-voice services in China. The use of smartphones is growing rapidly. Reports show that mobile music revenues today are greater than traditional music sales. There is huge interest in content and Sony Ericsson is committed to actively supporting the growing Chinese developer community.

This is good news for the Chinese Sony Ericsson fans. This will definitely help SE grow even stronger and more popular over there.

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