SAMSUNG Launches Ultra Edition II Series in SEA Market

New Ultra Edition II lineup will captivate Southeast Asia consumers with high-performance functions and impeccable design

Singapore, June 19th, 2007 - Samsung Electronics Co., Ltd, a leading provider of mobile phones and telecom systems, today launched the highly anticipated Ultra Edition II in Southeast Asia. In particular, the Ultra Edition 12.1 (U700), the slimmest HSDPA slider phone, will be available in the market from July 2007, adding to Samsung’s growing suite of stylish 3G mobile phones that are available to customers in Southeast Asia.

Building on the success of Samsung’s Ultra Edition range launched in July 2006, the Samsung Ultra Edition II embodies the best of advanced technology, revolutionary mobile designs and ‘must-have’ business and consumer multimedia functions with four of the slimmest, most powerful and best looking handsets in each form factor. The Ultra Edition II range consists of two stylish and functional sliders - the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700), a metallic clamshell - the Ultra Edition 9.6 (U300), and a candy bar handset ? the Ultra Edition 5.9 (U100). Each design offers advanced features such as a 3-megapixel camera and camcorder, high-speed internet connectivity, as well as extensive multimedia and audio capabilities.

“We believe that the Samsung Ultra Edition II range encapsulates everything that today’s consumers look for in mobile phones. With its unique design and flawless performance, the Ultra Edition II range will capture the hearts of Southeast Asian consumers from business users to the fashion-conscious to multimedia enthusiasts” said Mr.Geesung Choi, President and CEO of Samsung’s Telecommunications Network Business.

The Ultra Edition II range is slimmer and more powerful than the first edition with its advanced functions and improved designs. Exclusive to the Ultra Edition II range, Samsung’s Optimized Power Usage Solution (OPUS) sets these handsets apart by guaranteeing maximum performance with increased talk time by 10%, power saving by 30% and battery capacity by 10%. Samsung’s Smart Surface Mounting Technology (SSMT), which was initially developed for the Ultra Edition range, has also been an intrinsic design element for the Ultra Edition II range, reducing the number of required components, interference and noise.

Samsung’s Ultra Edition II range also addresses the needs of the growing consumer segment, which expects mobile and music to come hand in hand. Each handset combines extensive music player capabilities with super sound quality highlighted by ICEpower® amplifier developed by Bang & Olufsen®. All devices also feature a dedicated music interface to make navigation and listening easier, and a Quick PC Sync software installed to make the creation and selection of playlists effortless.

Ultra Edition 10.9 (U600) and Ultra Edition 12.1 (U700) - Stylish Sliders
Inspired by the shine and shimmer of crown jewels, Samsung’s Ultra Edition 10.9 (U600) exudes elegance and modern style, coming in a range of colors which includes sapphire blue, garnet red, platinum metal and copper gold casing. The clever design of Samsung’s Ultra Edition 10.9 (U600) includes a unique and stylish interface for uncomplicated usability. It also comes equipped with a 3.2-megapixel camera encased in an ultra slim profile, which boasts a 2.22” wide TFT LCD widescreen. For feature watchers, Samsung’s Ultra Edition 12.1 (U700) offers HSDPA 3.6 Mbps data transfer speed and video telephony.

Learn more about Samsung’s mobile technology and handsets at http://www.samsungcommunicasia2007.com/ and visit us at Hall 3, Stand 3L3-01 at CommunicAsia, Singapore.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit http://www.samsung.com/