SAMSUNG Showcases The Latest Mobile Technologies At CommunicAsia 2007

ULTRA Edition II lineup and Mobile WiMAX systems take the stage at CommunicAsia

Singapore, June 19th, 2007 - Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, today showcased a total of 53 mobile phones and its latest mobile technologies at CommunicAsia 2007. Key highlights were the Ultra Edition II 12.1 (U700), the slimmest and elegantly designed HSDPA slider, the Ultra Edition II 10.9 (U600) 2.5G slider, and an exciting fashion phone lineup including the SGH-E950, E840, and J600. Samsung also introduced the Mobile WiMAX U-RAS Hub System (HS) and Convergence System (CS) for the first time in the world today.

Samsung’s diverse, innovative and market-leading handsets and technologies, including its brand new Ultra Edition II range and Mobile WiMAX technology, reinforces Samsung’s position as a design-led, forward-thinking company that heavily invests in research and development to advance the market and fuel consumer demand for innovative new technologies.

Mr. Geesung Choi, President of Samsung’s Telecommunications Network Business, said :
“The introduction of Samsung’s new Ultra Edition II range is testament to our strategic focus on the premium segment. In addition, Samsung’s vision for the future of mobile technology is increasingly becoming a reality with our successful Mobile WiMAX demonstration, underlining the converged mobile device as the future hub of all communications. With our increased focus on the Southeast Asian market, we will continue to provide a wide variety of mobile phones customized for local needs.”

Key highlights from Samsung at CommunicAsia 2007 include :

ULTRA EDITION II
Building on the runway success of Samsung’s Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of advanced technology, revolutionary mobile designs and must-have business and consumer multimedia functions with four of the slimmest, most powerful and best looking handsets in each form factor. The Ultra Edition II range consists of two stylish and functional sliders, the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700), a metallic clamshell, the Ultra Edition 9.6 (U300), and a candy bar handset, the Ultra Edition 5.9 (U100). Each of these designs offer advanced features such as a 3-megapixel camera and camcorder, high-speed internet connectivity, as well as extensive multimedia and audio capabilities.Proving that Samsung truly is at the heart of the consumer’s needs, each of these handsets incorporates innovative consumer-driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and a jewel-inspired casing.

FASHION PHONE LINE UP
For design- and style-focused customers, Samsung unveiled three fashion phones reflecting the latest design trends and cutting-edge multimedia features. The SGH-E950 is a powerful 3-megapixel camera phone equipped with an improved, unique touch navigation user interface, while the SGH-E840, with its minimalist and futuristic design, boasts a super slim frame at just 10.6mm and a glossy, mirror-like surface. The SGH-J600 comes with an affordable 1.3-megapixel camera in a variety of vivid, lively colours.

MOBILE WIMAX
Samsung today also unveiled the latest mobile convergence devices ready for Mobile WiMAX technology. Samsung conducted live demonstrations of Mobile WiMAX, including various applications such as push-to-all, IP TV, and more. At this year’s CommunicAsia, Samsung proudly showcased the newly developed U-RAS Hybrid System (HS) and Converged System (CS), which offer more cost-effective system installation and maintenance by reducing the size of Mobile WiMAX Base Stations (U-RAS) and enlarging the coverage of Base Stations (U-RAS).

Learn more about Samsung’s mobile technology and handsets at http://www.samsungcommunicasia2007.com/ and visit us at Hall 3, Stand 3L3-01 at CommunicAsia, Singapore.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit http://www.samsung.com/