Sony Ericsson develops its camera phone range with a 5 megapixel Cyber-shot™ phone and a snapshot clamshell

Berlin, Germany – 14th June. Two new camera phones announced today by Sony Ericsson are set to impress serious camera phone users and occasional picture snappers alike.

For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850 is certainly in the frame. This 5 megapixel Cyber-shot™ phone packs state-of-the-art digital camera features into a slim-design mobile phone.

The new Sony Ericsson Z320 is perfect for those that want a compact phone with a simple camera on-board for those impromptu photo moments. The Z320 is a megapixel clamshell phone that is good looking and simple to use. With just one press of a button to switch on the 1.3 megapixel camera it’s quick to shoot, store or share spontaneous shots. “Sony Ericsson is all about offering the right phone for you, whether that’s one that letsyou snap quality pictures, listen to favourite songs on the move or just stay in touch,” says Sony Ericsson President, Miles Flint. “These two camera phones offer the choice between a viable digital camera alternative and a pocket-sized clamshell phone with camera for taking occasional snapshots.”

Sony Ericsson K850 Cyber-shot™ phone

-5 megapixel camera phone with Auto focus and Xenon flash
-Tri-Band HSDPA phone for high-speed picture and video blogging
-Advanced digital camera features – BestPic™, Photo fix and PictBridge

Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

Beautifully simple – Increased functionality does not mean increased complexity. When in camera mode the K850’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access – Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot™ phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

Easy to share – Once you have taken your picture it is easy to share the memory. If showing a photo on the K850’s large 2.2” crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape – irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair – Given the premium look of the K850 Cyber-shot™ phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth™ Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850 for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850, the IV840 does not compromise performance or ease of use.

The Sony Ericsson K850 Cyber-shot™ phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green. It will be available in selected markets from early Q4 2007.

Sony Ericsson Z320

Snapshot
-1.3 megapixel camera with one-click camera access

Colourful Clam
-Stylish design with retro-look icon display

Pocket Photo Album
-Store up to 100 pictures

Everything about this clamshell camera phone makes it ideal for fun-and-style seekers everywhere. So much so that you’ll never want to leave it behind.

Share your memories – Discover and enjoy the fun of taking and sending pictures from wherever you are. The Z320 has a 1.3 megapixel camera that can be activated by one press on the navigation key. Refine the camera settings, including night mode and white balance, to get the best shot.

Pocket your pictures – The Z320 can store up to 100 of your favourite pictures and has an easy menu system that makes it simple to search, view and share your images. Send them over a mobile network (MMS) or via a computer using email. Getting your pictures to your computer is easy. Use infrared or plug in a USB cable (optional accessory) and drag and drop.

Brighten up your life – The Z320 is available in a colour choice of Crimson Red or Atlantic Blue. If you feel like something new, the exchangeable front and back Style-Up™ covers (available separately) can be changed to suit your taste. The Z320’s good looks are enhanced by a retro style icon display which lights up to alert you to an incoming call or message. The 1.8” 65K internal display, meanwhile, is perfect for viewing your pictures.

The Z320 is a GSM/GPRS 900/1800/1900 and 850/1800/1900 clamshell phone and will be available in selected markets from Q3 2007.