Mobile-review talks about Sony Ericsson events
This is an unusual article published by mobile-review but veru interesting. I enjoyed reading it (that's cause I am a hardcore SE fan) and I thought maybe you guys might also. Here is a rough translation into English. I loved the pics. Enjoy!
Presentations, view from within
Very frequently the people, distant from the industry, are interested, as are passed different presentations, exhibitions, other measures for the press. For many the possibility to hold in the hands the recently announced models of telephones is interesting itself, to work with them, to compose its opinion. Often the visitors of mobile forums even do not represent, as all this is organized from within. Now 4 I do not speak about the scale exhibitions of the type 3GSM, CeBit, where each desiring can to arrive for the specific pay, but about the closed presentations of new models it is exclusive for the press.
Give let us represent, what places producers can select for drawing of the larger attention of the representatives of different on-line and printed publications, obtaining of positive opinions and entire other. By the way, as you, respected readers, do count, for which on similar measures the producers do organize buffets, concerts, do invite the often expensive artists, di- Jays, musicians and actors? Probably, it is not simple so, probably not in order simply to spend the sufficiently large sum of money and to create senseless stir. But for which then? Represent, you come to the presentation, in the pleasant situation, in the interior, designed according to the vision of organizers, they tell you about the models, shows to their possibility (naturally in the advertising key, but the same not importantly at the present moment, indeed all all around often are located to the positive perception), for you plays music, decorations are illuminated... It takes a long time to continue... After the the similar to you it will surely sufficiently complicatedly write something negative about the company and her products as a whole, especially if at the presentation you were not personally shared unfairly by attention. Specifically, for this expended large money, interesting places are leased and celebrities invite. Everything for you, journalists!
Other people do not be present besides the representatives of press, photographers, colleagues of companies on the measures, often even from the large publications it invites one-two representatives, not more, otherwise the budget, isolated for organizing entire deystva, would increase, and similar expenditures - were not justified.
The first, by the way, of that, on what you focus attention, this is the selection of place. It must be located close to the urban to center so that to it it would be convenient to reach, or by such original and uncommon in order to justify its not ideal geographically arrangement. For example, the February presentation of telephones SonyEricsson (W880, K810 and others) took place in the as can be strange and dark place, even I do not know, how it is possible to name the accomodation, where it passed, but sense to the fact that originality was although detract, it is pleasant to observe this work of organizers. Extremely healthy it was to litsezret' the figures, which artist, woman, was created by hands from the sand, poured on the board from Plexiglas; all this was removed by camera and, in the regime of on-line, it was transferred to the large screen in the darkened hall, designed in the bel- green tones. Excellent spectacle.
Generally, the organizers of the presentations of company SonyEricsson always very creatively approach the selection of place, seemingly clearly confessing emotional approach in the creation of the design of last models. In the case with Samsung, LG, Motorola still is sufficiently ordinary, these are elite paby, or conference halls, on the whole, it is not interesting. Who actually noteworthy of press more than rest, this Nokia and SonyEricsson. Designers Nokia also present different ideas, and always this is correlated with the concrete represented products, the immense company of starting N95 in Russia, when was leased and re-equipped in the appropriate style entire museum, either idea of the business Eseries in cafe Vox, or musical party with starting of N91, or RoadShow in GUMe, it is always interesting to arrive following time at least from the curiosity.
So that usually does occur at the presentations? If we speak about the small measures, then these are the general words of the representatives of company, the managers in Russia and countries EMEA about strategy of the development of company, that, by the way, it is in no way interesting, indeed we with you, of course, we know considerably more than that which tells officially. Another moment, which is sometimes succeeded in having a talk with the colleague of company- producer confidentially, and from such conversations carrying out very interesting details. But not in this essence. Speakers tell briefly about each new model, they stop on the key special features, the positioning, speech bears in the larger measure advertising nature, this is natural, indeed representatives regarding consider the products of their company as those most being suitable for the purposeful audience, and, if to be more precise, more interesting. Even in the completely concrete situations there is the output: you look, is this product as KHKHKH, well or YYY, which in the consciousness of users and majority of journalists is unique and simply best, most technologically effective and so on (not I will lead concrete models to avoid charges in the subjectivism, this not importantly), and to a question, why in your company there is no product of a similar class, we obtain the completely valid answer: we consider this product A) too expensive; b) by too complex, this it is not necessary for purposeful audience; c) by too great; g) by completely not mass and by therefore inadvisable in the plan of profitableness; and so on, variations are possible.
Further, after the official aspect of the idea of novelties, follows the traditional series of questions and answers, which itself is extremely amusing in the majority of the cases. 4 now not I will speak about the competence of the individual representatives of publications, but assign the direct questions about the plans of company - this, as a minimum, smile is caused, since more or less competent journalist wonderful understands any that no one a question will answer, and as maximum, speaker will limit to extensive reasonings on the removed theme. As an example I will give this question: "when in company SonyEricsson will leave folding telephone in segment high-end?" Which is interesting, such questions pose not the representatives of glossy publications, but colleagues it is sufficient large Internet- projects. Or one additional discharge of the questions, inverted of vnikuda: how you do count, there is whether sense to ask the representative of company SE on questions PR in the European region about why in the Russian retail networks it is heavy to find the accessories of producer? This as to ask the minister of baking industry, why there are no rolls with the poppy in the bread store of в„–yshch. certainly, politeness at the presentation is manifested oy as good, and you they will answer anything extensive concerning the work with the suppliers, by riteylom as a whole, possibly, it is mentioned questions of logistics, study of demand and so forth. But situation will remain at the same place, and precise answer to this question will not be given to you. But is there then sense to assign them?
In the essence, very series of questions and answers - this is the farce of pure water, indeed in the process of the idea of telephones by journalist very boringly, this ordinariness, and when at his end into the hall they throw the call: "is whether questions that?", it is somehow accepted to their gathering to devise and it is compulsory to assign, after flashing before strictly the interrogative phrase by its name and the name of resource. It is worthwhile to understand, that often this does not color neither that assigning nor corresponding, indeed for the latter it also is necessary something to devise, as spacecraft furrow the spaces of something there infinite, and this is not always pleasant.
By the way, here it is possible to describe about the reasonings of advertising nature. One of the representatives with the enthusiasm said at presentation Nokia Eseries, as was good new strategy, as became important design, why they turned from bezkamernoy philosophy to business- segment etcetera etcetera, the success will be simply not provide ford thanks to which, but it is guaranteed. But so whether this in reality? When you ask directly, you indicate the explicit nonconformities meanwhile as all it proceeds in reality and thereby, as this presents, interesting discussion can come out, indeed facts are not questioned, and to be finished by here already general words will not come out.
Certainly, sometimes rush by the interesting questions, in essence, on the general themes, from which it is possible to draw the specific conclusions, and this is good. As a result in order to carry out the maximum of information from the conversation, it is necessary to pose the more thought-out questions, indeed speakers more talkative will not become in any event. We everything understand, that the real information, as 4 already he spoke, can be obtained only from the conversations tet- A -tet, but a traditional series of questions and answers it is nevertheless necessary to withstand with the honor and not to give occasion to associates once more to smile.
The demonstration of models is traditional after this. To select interior for the key products is sufficiently complicated, but practically always designers and kreativshchiki of important companies manage their task to the glory. For SonyEricsson and the rule of telephones Cyber-Shot is compulsory the presence of pictures, decorative framework, printer for photographic printing, for Walkman - these are di- Jay stand, CDS, head sets and other subject objects, all this appears harmoniously.
Recalling starting of Nokia N95 in Russia, when company designed the building of museum in accordance with four key possibilities N95: music, camera, navigation, Internet, and were respectively equipped separate accomodations for the demonstration of each special feature, i.e., "musical" part was tantspol, where electronic music played, on the whole, visualize valuable disk library. On the ceremony of the starting (another word measure not to name, so scale everything it was made) Nokia N95 was present many people, indeed in the interests of company it was not sequential time to demonstrate the possibility of apparatus and so to the educated representatives of the publications of mobile thematics, but also to the wide circle of people, among which was present numerous known and not very personalities, Jeanne friske's the same, for an example.
After strictly the living demonstration of the newly represented telephones, where the journalists personally try the functions of apparatuses, photograph, and sometimes, at a convenient time, they write small shityu prev'yu (this depends on that, how long in you was in order to otshchelkat' telephone from all sides), it follows the buffet, where sometimes barmeny they show amusing tricks, if it is good to ask them, certainly.
Strictly, on this program proves to be depleted, and all begin to gradually disperse - who home for the work on new material, and who to continue to associate with the associates in any saloon institution, this is sometimes interestingly.
A question of gifts is separate moment. Yes, I think, no one separately astonished, that the journalists obtain gifts. Does not be worth immediately visualizing the mountains of the telephones, which then raise dust in the boxes, these are too great expenditures for the organizers. Naturally, sometimes to company do give new telephones, even prototypes, for which this is done? Let us allow to you, to journalist, they presented any novelty, now it is its personal property, and to write badly about its thing already definitely more complex than if for you it was necessary to return the test model through the short or not very time, you will agree. Precise psychological calculation brings its fruits, also, in this case, indeed even single positive opinion, to say nothing of general loyalty to the company, they stand much more than the presented telephone. Separately generous to such gifts are Korean companies - Samsung, LG, but in them their, not intelligible to us mentality and relation to the press. Nokia, SonyEricsson rarely spoil by valuable prezentami, in Nokia - this is more frequent than office equipment, hours, yezhednevniki, sometimes - subject clothing - cap, scarfs, in SonyEricsson - accessories, the production of company Sony - map of the memory of large volume, Flesch- disks, and so on. So that often the colleagues of publications obtain only the proper sign of attention, this estimates as material benefit not in which measure, it is not necessary to construct illusions on this score, we from the presentations do not take away in the baggage carrier with tens of boxes with the telephones.
Thus passes the large part of the measures, dedicated to the announcements of telephones. It is interesting? 4 he would say very. It is interesting to have capability some of the first to popol'zovat'sya by the newest models of telephones. It is useful and efficiently? It is also correct. But give now let us examine in the concrete example all this.
Not so long ago, it is more precise, on 20 June of this year, in Moscow in the botanical garden took place the presentation of the new, key models of company SonyEricsson - K850, W910, W960, K530, Z250 and Z320, or were demonstrated the earlier announced apparatuses P1, T650, S500. a good weather, the absence of traditional brick walls, unique light situation, air silk curtains, the tender- green clothing of the unconstrainedly dancing pretty girls - you will agree - all this positively acts on the journalists and increases loyalty to the company as a whole.
But let us return to the products. In detail each device individually does not be worth describing - this was made in previous materials, let us give only some impressions, plus in you is the possibility to look to the new living photographs of apparatuses.
K850 was the nail of presentation, the separate area, ogorozhennaya by curtains from the semi-transparent silk, it was complete of the suspended frames of the pictures, small, greater and by entirely large, in which those desiring were photographed with the aid of K850 and photographs immediately were printed out on the printer. Certainly, with the press of photograph they appear excellently, the size of the unsealed photo is shown, noise conceals itself, but not all so is smooth with the survey on the screen of computer. K850 left the strongest impression, indeed appears telephone actually excellently, the uncommon and unique design of keyboard and navigational unit, color is shown, and in combination with the technical characteristics model is clearly received as by one of the interesting on the market. Ergonomics is not ideal, it is necessary to get accustomed to the navigational unit, by far from all this solution will seem by acceptable in principle, will repel from the purchase, someone will be reconciled with inconveniences because of the functional, but to the larger part of the potential buyers apparatus will not deliver negative emotions, model is very pleasant. Size is standard, to here stop separately not on what, assembling at a good level, plastic excellently assembles it is fingerprint, especially in the region of the keyboard, where them regarding more. It is desirable to note the illumination of keyboard, looks beautifully, and also the quality of screen, it definitely one of the good on the market.
Movement transducer works clearly, its realization is interesting, it does not cause discomfort in principle. I.e., the turning of telephone sideways in the specific applications causes the automatic turning of screen, interface draws again, in this case there is a two-second delay in the case of that, if you turned apparatus unpremeditatedly. Reorientation occurs smoothly, rapidly, such pleasant trifles diversify contact with the telephone.
The interface of camera is maximally similar to other representatives of rule, interestingly appears the schematic image not of telephone as in the previous models, but the digital camera Sony.
SonyEricsson W910i Was demonstrated in the musical situation: plate, record player, firm columns... Beautiful telephone, conveniently lies at the hand, very qualitative large screen, the renovated interface, improved pleyer Walkman of version 3.0, by only negative moment can come out price, about 450 Euro- at the moment outputs, that sufficiently much for not the highest specifications. Girl-di- Jay were placed prikol'nye compositions, play of colors and shadows of the curtains was created interesting situation, to become acquainted with the telephone was pleasant, in this the merit of organizers.
K530 is continuation 3G- model K610, and actually this the unmusical version of apparatus W660, difference they are minimum, coincides practically everything up to the trifles. The design of apparatus is pleasant, but not more, this is assortment model with the average characteristics, it provide ford low sales in view of existence on the market of the large number of devices of company, compared in the overall sizes, to functional.
Designer T'shch0 will be supplied with the special lateral support of sufficiently interesting construction, its own joint Fast- port, which makes possible to connect for set, it is made from black glossy plastic. Practical benefit in it revealed could not be, this accessory from the same series, as support in complete set Samsung E590, use which they will be the extremely small number of people.
On the whole, after being distracted a little to the conversation about the telephones, let us note that the apparatuses, represented at the presentations, are often extremely unstable, so that to work with them sufficiently complicatedly, i.e., as a result complicated to speak not only, that concerns technical section, time of operation, but also even exterior view, materials, assembling. All this can change and repeatedly; therefore the preliminary surveys of apparatuses cannot give complete idea about the model, but they can immediately frighten away from the purchase. Frequently because of the possibility of the incomprehension of company reject to allow some prototypes to the testing in the absence the more or less stably working models. Therefore the time of the appearance of a survey of device depends not on the editorial staff of publications, but on the representatives of company and personal relations. Probably, to some permanent visitors of resources on the mobile thematics it is interestingly, what other difficulties appear with the preparation of materials. In the prototypes there are no some originally declared functions, or they work not so not then, be present the undocumented possibilities, which are withdrawn from the final models, and agreement with the colleagues of producers frequently is required, but this requires time. Preliminary surveys, and are more right them to call the first impression, are interesting from that point of view, that it is possible to estimate different parameters - design, overall sizes, such materials they are interesting for the key models, around which are created the stir, sometimes artificial and justified in no way.
But based on materials of different presentations and information, gotten from the conversation with the representatives of companies, it is possible to obtain interesting details, are at first glance - the unessential trifles, which as a result can prove to be key in understanding of strategy of company with respect to the specific moments.
As a result it would be desirable to speak about the fact that the closed presentations compose the very important part of the work of company- producers and command of resources, and this small material, possibly, will make it possible to a little glance inward. In reality, often it occurs nothing super-interesting. Briefly - such measures - this mutually advantageous cooperation of producers and publications: the first obtain advertisement, heating of interest in their novelties, even creation of the stir, which directly influences initial, emotional demand, and the second - possibility pleasantly to combine work and leisure, if, of course, connection and technologies enter into the list of the interests of journalist.
Presentations, view from within
Very frequently the people, distant from the industry, are interested, as are passed different presentations, exhibitions, other measures for the press. For many the possibility to hold in the hands the recently announced models of telephones is interesting itself, to work with them, to compose its opinion. Often the visitors of mobile forums even do not represent, as all this is organized from within. Now 4 I do not speak about the scale exhibitions of the type 3GSM, CeBit, where each desiring can to arrive for the specific pay, but about the closed presentations of new models it is exclusive for the press.
Give let us represent, what places producers can select for drawing of the larger attention of the representatives of different on-line and printed publications, obtaining of positive opinions and entire other. By the way, as you, respected readers, do count, for which on similar measures the producers do organize buffets, concerts, do invite the often expensive artists, di- Jays, musicians and actors? Probably, it is not simple so, probably not in order simply to spend the sufficiently large sum of money and to create senseless stir. But for which then? Represent, you come to the presentation, in the pleasant situation, in the interior, designed according to the vision of organizers, they tell you about the models, shows to their possibility (naturally in the advertising key, but the same not importantly at the present moment, indeed all all around often are located to the positive perception), for you plays music, decorations are illuminated... It takes a long time to continue... After the the similar to you it will surely sufficiently complicatedly write something negative about the company and her products as a whole, especially if at the presentation you were not personally shared unfairly by attention. Specifically, for this expended large money, interesting places are leased and celebrities invite. Everything for you, journalists!
Other people do not be present besides the representatives of press, photographers, colleagues of companies on the measures, often even from the large publications it invites one-two representatives, not more, otherwise the budget, isolated for organizing entire deystva, would increase, and similar expenditures - were not justified.
The first, by the way, of that, on what you focus attention, this is the selection of place. It must be located close to the urban to center so that to it it would be convenient to reach, or by such original and uncommon in order to justify its not ideal geographically arrangement. For example, the February presentation of telephones SonyEricsson (W880, K810 and others) took place in the as can be strange and dark place, even I do not know, how it is possible to name the accomodation, where it passed, but sense to the fact that originality was although detract, it is pleasant to observe this work of organizers. Extremely healthy it was to litsezret' the figures, which artist, woman, was created by hands from the sand, poured on the board from Plexiglas; all this was removed by camera and, in the regime of on-line, it was transferred to the large screen in the darkened hall, designed in the bel- green tones. Excellent spectacle.
Generally, the organizers of the presentations of company SonyEricsson always very creatively approach the selection of place, seemingly clearly confessing emotional approach in the creation of the design of last models. In the case with Samsung, LG, Motorola still is sufficiently ordinary, these are elite paby, or conference halls, on the whole, it is not interesting. Who actually noteworthy of press more than rest, this Nokia and SonyEricsson. Designers Nokia also present different ideas, and always this is correlated with the concrete represented products, the immense company of starting N95 in Russia, when was leased and re-equipped in the appropriate style entire museum, either idea of the business Eseries in cafe Vox, or musical party with starting of N91, or RoadShow in GUMe, it is always interesting to arrive following time at least from the curiosity.
So that usually does occur at the presentations? If we speak about the small measures, then these are the general words of the representatives of company, the managers in Russia and countries EMEA about strategy of the development of company, that, by the way, it is in no way interesting, indeed we with you, of course, we know considerably more than that which tells officially. Another moment, which is sometimes succeeded in having a talk with the colleague of company- producer confidentially, and from such conversations carrying out very interesting details. But not in this essence. Speakers tell briefly about each new model, they stop on the key special features, the positioning, speech bears in the larger measure advertising nature, this is natural, indeed representatives regarding consider the products of their company as those most being suitable for the purposeful audience, and, if to be more precise, more interesting. Even in the completely concrete situations there is the output: you look, is this product as KHKHKH, well or YYY, which in the consciousness of users and majority of journalists is unique and simply best, most technologically effective and so on (not I will lead concrete models to avoid charges in the subjectivism, this not importantly), and to a question, why in your company there is no product of a similar class, we obtain the completely valid answer: we consider this product A) too expensive; b) by too complex, this it is not necessary for purposeful audience; c) by too great; g) by completely not mass and by therefore inadvisable in the plan of profitableness; and so on, variations are possible.
Further, after the official aspect of the idea of novelties, follows the traditional series of questions and answers, which itself is extremely amusing in the majority of the cases. 4 now not I will speak about the competence of the individual representatives of publications, but assign the direct questions about the plans of company - this, as a minimum, smile is caused, since more or less competent journalist wonderful understands any that no one a question will answer, and as maximum, speaker will limit to extensive reasonings on the removed theme. As an example I will give this question: "when in company SonyEricsson will leave folding telephone in segment high-end?" Which is interesting, such questions pose not the representatives of glossy publications, but colleagues it is sufficient large Internet- projects. Or one additional discharge of the questions, inverted of vnikuda: how you do count, there is whether sense to ask the representative of company SE on questions PR in the European region about why in the Russian retail networks it is heavy to find the accessories of producer? This as to ask the minister of baking industry, why there are no rolls with the poppy in the bread store of в„–yshch. certainly, politeness at the presentation is manifested oy as good, and you they will answer anything extensive concerning the work with the suppliers, by riteylom as a whole, possibly, it is mentioned questions of logistics, study of demand and so forth. But situation will remain at the same place, and precise answer to this question will not be given to you. But is there then sense to assign them?
In the essence, very series of questions and answers - this is the farce of pure water, indeed in the process of the idea of telephones by journalist very boringly, this ordinariness, and when at his end into the hall they throw the call: "is whether questions that?", it is somehow accepted to their gathering to devise and it is compulsory to assign, after flashing before strictly the interrogative phrase by its name and the name of resource. It is worthwhile to understand, that often this does not color neither that assigning nor corresponding, indeed for the latter it also is necessary something to devise, as spacecraft furrow the spaces of something there infinite, and this is not always pleasant.
By the way, here it is possible to describe about the reasonings of advertising nature. One of the representatives with the enthusiasm said at presentation Nokia Eseries, as was good new strategy, as became important design, why they turned from bezkamernoy philosophy to business- segment etcetera etcetera, the success will be simply not provide ford thanks to which, but it is guaranteed. But so whether this in reality? When you ask directly, you indicate the explicit nonconformities meanwhile as all it proceeds in reality and thereby, as this presents, interesting discussion can come out, indeed facts are not questioned, and to be finished by here already general words will not come out.
Certainly, sometimes rush by the interesting questions, in essence, on the general themes, from which it is possible to draw the specific conclusions, and this is good. As a result in order to carry out the maximum of information from the conversation, it is necessary to pose the more thought-out questions, indeed speakers more talkative will not become in any event. We everything understand, that the real information, as 4 already he spoke, can be obtained only from the conversations tet- A -tet, but a traditional series of questions and answers it is nevertheless necessary to withstand with the honor and not to give occasion to associates once more to smile.
The demonstration of models is traditional after this. To select interior for the key products is sufficiently complicated, but practically always designers and kreativshchiki of important companies manage their task to the glory. For SonyEricsson and the rule of telephones Cyber-Shot is compulsory the presence of pictures, decorative framework, printer for photographic printing, for Walkman - these are di- Jay stand, CDS, head sets and other subject objects, all this appears harmoniously.
Recalling starting of Nokia N95 in Russia, when company designed the building of museum in accordance with four key possibilities N95: music, camera, navigation, Internet, and were respectively equipped separate accomodations for the demonstration of each special feature, i.e., "musical" part was tantspol, where electronic music played, on the whole, visualize valuable disk library. On the ceremony of the starting (another word measure not to name, so scale everything it was made) Nokia N95 was present many people, indeed in the interests of company it was not sequential time to demonstrate the possibility of apparatus and so to the educated representatives of the publications of mobile thematics, but also to the wide circle of people, among which was present numerous known and not very personalities, Jeanne friske's the same, for an example.
After strictly the living demonstration of the newly represented telephones, where the journalists personally try the functions of apparatuses, photograph, and sometimes, at a convenient time, they write small shityu prev'yu (this depends on that, how long in you was in order to otshchelkat' telephone from all sides), it follows the buffet, where sometimes barmeny they show amusing tricks, if it is good to ask them, certainly.
Strictly, on this program proves to be depleted, and all begin to gradually disperse - who home for the work on new material, and who to continue to associate with the associates in any saloon institution, this is sometimes interestingly.
A question of gifts is separate moment. Yes, I think, no one separately astonished, that the journalists obtain gifts. Does not be worth immediately visualizing the mountains of the telephones, which then raise dust in the boxes, these are too great expenditures for the organizers. Naturally, sometimes to company do give new telephones, even prototypes, for which this is done? Let us allow to you, to journalist, they presented any novelty, now it is its personal property, and to write badly about its thing already definitely more complex than if for you it was necessary to return the test model through the short or not very time, you will agree. Precise psychological calculation brings its fruits, also, in this case, indeed even single positive opinion, to say nothing of general loyalty to the company, they stand much more than the presented telephone. Separately generous to such gifts are Korean companies - Samsung, LG, but in them their, not intelligible to us mentality and relation to the press. Nokia, SonyEricsson rarely spoil by valuable prezentami, in Nokia - this is more frequent than office equipment, hours, yezhednevniki, sometimes - subject clothing - cap, scarfs, in SonyEricsson - accessories, the production of company Sony - map of the memory of large volume, Flesch- disks, and so on. So that often the colleagues of publications obtain only the proper sign of attention, this estimates as material benefit not in which measure, it is not necessary to construct illusions on this score, we from the presentations do not take away in the baggage carrier with tens of boxes with the telephones.
Thus passes the large part of the measures, dedicated to the announcements of telephones. It is interesting? 4 he would say very. It is interesting to have capability some of the first to popol'zovat'sya by the newest models of telephones. It is useful and efficiently? It is also correct. But give now let us examine in the concrete example all this.
Not so long ago, it is more precise, on 20 June of this year, in Moscow in the botanical garden took place the presentation of the new, key models of company SonyEricsson - K850, W910, W960, K530, Z250 and Z320, or were demonstrated the earlier announced apparatuses P1, T650, S500. a good weather, the absence of traditional brick walls, unique light situation, air silk curtains, the tender- green clothing of the unconstrainedly dancing pretty girls - you will agree - all this positively acts on the journalists and increases loyalty to the company as a whole.
But let us return to the products. In detail each device individually does not be worth describing - this was made in previous materials, let us give only some impressions, plus in you is the possibility to look to the new living photographs of apparatuses.
K850 was the nail of presentation, the separate area, ogorozhennaya by curtains from the semi-transparent silk, it was complete of the suspended frames of the pictures, small, greater and by entirely large, in which those desiring were photographed with the aid of K850 and photographs immediately were printed out on the printer. Certainly, with the press of photograph they appear excellently, the size of the unsealed photo is shown, noise conceals itself, but not all so is smooth with the survey on the screen of computer. K850 left the strongest impression, indeed appears telephone actually excellently, the uncommon and unique design of keyboard and navigational unit, color is shown, and in combination with the technical characteristics model is clearly received as by one of the interesting on the market. Ergonomics is not ideal, it is necessary to get accustomed to the navigational unit, by far from all this solution will seem by acceptable in principle, will repel from the purchase, someone will be reconciled with inconveniences because of the functional, but to the larger part of the potential buyers apparatus will not deliver negative emotions, model is very pleasant. Size is standard, to here stop separately not on what, assembling at a good level, plastic excellently assembles it is fingerprint, especially in the region of the keyboard, where them regarding more. It is desirable to note the illumination of keyboard, looks beautifully, and also the quality of screen, it definitely one of the good on the market.
Movement transducer works clearly, its realization is interesting, it does not cause discomfort in principle. I.e., the turning of telephone sideways in the specific applications causes the automatic turning of screen, interface draws again, in this case there is a two-second delay in the case of that, if you turned apparatus unpremeditatedly. Reorientation occurs smoothly, rapidly, such pleasant trifles diversify contact with the telephone.
The interface of camera is maximally similar to other representatives of rule, interestingly appears the schematic image not of telephone as in the previous models, but the digital camera Sony.
SonyEricsson W910i Was demonstrated in the musical situation: plate, record player, firm columns... Beautiful telephone, conveniently lies at the hand, very qualitative large screen, the renovated interface, improved pleyer Walkman of version 3.0, by only negative moment can come out price, about 450 Euro- at the moment outputs, that sufficiently much for not the highest specifications. Girl-di- Jay were placed prikol'nye compositions, play of colors and shadows of the curtains was created interesting situation, to become acquainted with the telephone was pleasant, in this the merit of organizers.
K530 is continuation 3G- model K610, and actually this the unmusical version of apparatus W660, difference they are minimum, coincides practically everything up to the trifles. The design of apparatus is pleasant, but not more, this is assortment model with the average characteristics, it provide ford low sales in view of existence on the market of the large number of devices of company, compared in the overall sizes, to functional.
Designer T'shch0 will be supplied with the special lateral support of sufficiently interesting construction, its own joint Fast- port, which makes possible to connect for set, it is made from black glossy plastic. Practical benefit in it revealed could not be, this accessory from the same series, as support in complete set Samsung E590, use which they will be the extremely small number of people.
On the whole, after being distracted a little to the conversation about the telephones, let us note that the apparatuses, represented at the presentations, are often extremely unstable, so that to work with them sufficiently complicatedly, i.e., as a result complicated to speak not only, that concerns technical section, time of operation, but also even exterior view, materials, assembling. All this can change and repeatedly; therefore the preliminary surveys of apparatuses cannot give complete idea about the model, but they can immediately frighten away from the purchase. Frequently because of the possibility of the incomprehension of company reject to allow some prototypes to the testing in the absence the more or less stably working models. Therefore the time of the appearance of a survey of device depends not on the editorial staff of publications, but on the representatives of company and personal relations. Probably, to some permanent visitors of resources on the mobile thematics it is interestingly, what other difficulties appear with the preparation of materials. In the prototypes there are no some originally declared functions, or they work not so not then, be present the undocumented possibilities, which are withdrawn from the final models, and agreement with the colleagues of producers frequently is required, but this requires time. Preliminary surveys, and are more right them to call the first impression, are interesting from that point of view, that it is possible to estimate different parameters - design, overall sizes, such materials they are interesting for the key models, around which are created the stir, sometimes artificial and justified in no way.
But based on materials of different presentations and information, gotten from the conversation with the representatives of companies, it is possible to obtain interesting details, are at first glance - the unessential trifles, which as a result can prove to be key in understanding of strategy of company with respect to the specific moments.
As a result it would be desirable to speak about the fact that the closed presentations compose the very important part of the work of company- producers and command of resources, and this small material, possibly, will make it possible to a little glance inward. In reality, often it occurs nothing super-interesting. Briefly - such measures - this mutually advantageous cooperation of producers and publications: the first obtain advertisement, heating of interest in their novelties, even creation of the stir, which directly influences initial, emotional demand, and the second - possibility pleasantly to combine work and leisure, if, of course, connection and technologies enter into the list of the interests of journalist.
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