Sony Ericsson W910 to be available really soon?

Well this showed up the Sony Ericsson site as of today. I check the site daily and I never saw it there until today. I don't know if this is reliable or not (like the stars next to phones). There have been lots of talk about it being in released in September (gsmarena). Hopefully, it will be released soon cause I want to put my grubby hands on one.