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Football Great and Former U.S. Olympian Herschel Walker to Carry the Olympic Torch on Behalf of Samsung

Samsung Searches For Mobile Phone Samaritans to Join Walker in San Francisco, Call for Entries Closes September 12

RICHARDSON, Texas and RIDGEFIELD PARK, N.J., Sept. 7 /PRNewswire/ -- Samsung, Presenting Partner of the Beijing 2008 Olympic Torch Relay, announced today that football great and Olympic Bobsledder Herschel Walker will carry the Olympic Torch during the Olympic Torch Relay next April in San Francisco. In addition, Samsung continues the search for Mobile Phone Samaritans to reward them with an once-in-a-lifetime opportunity to carry the Olympic Torch in the same relay as Walker.

"During my career, I've been fortunate to receive help from friends, family and even strangers along the way," said Heisman Trophy winner Walker. "Samsung is looking to honor those who have helped others by becoming a part of the Olympic spirit and carrying the torch with me during the Olympic Torch Relay."

Samsung is hosting the Mobile Phone Samaritan program as a Presenting Partner of the Beijing 2008 Olympic Torch Relay. This is an opportunity for any person who has exercised quick thinking during an emergency situation by using a mobile phone to call for help to be rewarded for their heroics. The deadline for entries is Sept. 12, 2007.

"Herschel Walker exemplifies the Olympic spirit through his hard work, discipline and his willingness to help others," said D.J. Oh, president and CEO of Samsung Electronics America. "Samsung is searching for five Mobile Phone Samaritans that have helped others through the use of their mobile phones to carry the prestigious Olympic torch."

To nominate yourself or someone you know as a "Mobile Phone Samaritan," visit http://www.samsung.com/torchrelay between now and Sept. 12, 2007, and tell us your story in 100 words or less. Entries should describe how a mobile phone was used in an emergency situation to help someone else. Entries should exemplify the immediacy and mobility benefits of mobile phone technology in an emergency situation, as well as a gesture of kindness and compassion toward another person.

A panel of judges will select five winning entries awarding them with an opportunity to serve as Olympic Torchbearers in San Francisco, the only North American stop for the Olympic Torch. Complete rules and eligibility requirements are available online.

Samsung Electronics has been a Worldwide Olympic Partner in the wireless communications category since 1997 and first sponsored the Olympic Torch Relay in 2004 prior to the Summer Olympic Games in Athens, Greece. For the 2008 Olympic Torch Relay, Samsung will select up to 1,500 torchbearers globally. Samsung Electronics will host a series of public events in cities along the torch relay route with a variety of programs and promotional events surrounding its wireless telecommunication products.

Through the years Samsung has consistently sponsored and supported a broad range of sporting events that echo its corporate philosophy, elevate Samsung's brand recognition and demonstrate the company's commitment to responsible corporate citizenship and global friendship.

For more information about Samsung's Olympic involvement, visit http://www.samsung.com/torchrelay.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of mobile phones. For more information, please visit http://www.samsung.com

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