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LG Mobile Phones Partners With VH1 Save the Music Foundation for Multi-faceted Music Education Campaign

Gala Event With John Mayer And Jon Bon Jovi Kicks-off Year Long Partnership

SAN DIEGO, Sept. 20 /PRNewswire/ -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has joined forces with the VH1 Save The Music Foundation for a one year, multi-faceted partnership. It was announced today by Ehtisham Rabbani, vice president of product strategy & marketing of LG Mobile Phones and Paul Cothran, Executive Director, the VH1 Save The Music Foundation. The partnership will officially kick-off at the VH1 Save The Music's 10th Anniversary Gala this evening, September 20th, at New York City's Lincoln Center.

Hosted by Maria Menounos, the 10th Anniversary Gala will pay tribute to Former President Bill Clinton, Senator Hillary Rodham Clinton, VH1 Save The Music founder John Sykes, Mariah Carey and NAMM, The International Music Products Association. The evening will feature performances by Jon Bon Jovi, John Mayer, Miri Ben Ari and Roger Waters, as well as a student orchestra comprised of students from New York City schools and across the country. Tim Gunn will serve as emcee for the live auction, which features one-of-a-kind items and experiences from VH1 Save the Music Foundation partners.

In addition to the Gala, the 2007-2008 program activities include check presentations at schools around the country for a total donation of $250,000 to support ongoing music education in public schools. The partnership will also feature 'Come Together' TV spots produced by LG Mobile Phones to raise awareness towards this fundamental cause and showcase students who have benefited from music programs. The spots will air throughout the year nationally.

"At LG Mobile Phones, we appreciate the importance of music education. Music programs open children's eyes to an exciting new outlet where their creativity and expression can run free." said Rabbani. "Together with VH1, LG hopes to continue to improve and restore music education in our public schools."

"VH1 Save The Music Foundation is honored to have LG Mobile Phones as our presenting sponsor at The Foundation's 10th Anniversary Gala and we look forward to continuing our partnership with LG throughout the year to help restore more music education programs in local communities," said Paul Cothran, Executive Director, VH1 Save The Music. "Their support will continue to make music education a priority in public schools across the country."

Since 1997, the VH1 Save The Music Foundation has provided nearly $40 million worth of new musical instruments to more than 1,500 schools in 100 communities, affecting the lives of 1 million public school students. In 2007, The Foundation will restore full instrumental music programs in more than 150 schools in 30 communities across the nation.

About VH1 Save the Music
The VH1 Save The Music Foundation is a 501c3 public charity dedicated to restoring instrumental music education in US public schools and raising public awareness about the importance of music participation for our nation's youth. The Foundation works in school districts around the country to create equity in access to instrumental music programs for our nation's children and to close the disparity between resource-rich school districts and districts that are underserved.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please
visit http://www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com.

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