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Japan Post to deliver New Year's cards created by text messaging

With more people sending New Year's greetings by e-mail, the recently privatized Japan Post Group on Monday will launch a service intended to win back those customers.

Japan Post Service Co. and KDDI Corp. are teaming up to allow users to send New Year's cards by cellphone e-mail.

Customers can design cards using cellphone text messaging, then e-mail their card, along with the receiver's e-mail address, to KDDI Corp.

The post office will then print the card and deliver it to the receiver's postal address as registered with KDDI.

Only KDDI subscribers can send the greetings to each other.

The service fee will be a few dozen yen per copy, excluding the card fee. Japan Post Group expects 10 million cards to be ordered.

"The New Year's card can be made with a sense young people like. Also, the cards will be preserved for many years," postal company officials said.

Also, Japan Post Network Co. will adopt printing services at its 24,000 offices across the country for the first time.

The post offices will market as a package printing and delivery to those who order the cards. Their selling point is the convenience compared with other printing services or convenience stores, which require customers to drop in and pick up the cards.

The service fee will be about 6 yen per copy if 100 cards are ordered, including delivery to the ordering customer and excluding the card fee.

Japan Post Holdings Co., meanwhile, plans to sell 4 billion New Year's cards, which is more than last year's number.

Japan Post Holdings has already planned designs such as illustrated cards of Disney characters.

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