Nokia Touts Its Open Platform As Antidote To Apple's iPhone
The world's largest cell phone vendor has launched an advertisting counterattack against Apple, which has dissed some of its most loyal customers by "bricking" unlocked iPhones or those loaded up with third-party apps. (Interestingly, few of the Apple uber-faithful are angry, judging by the many responses to our original post, where commenters are of the opinion that it's your own darn fault if your iPhone got bricked.)
Nokia (NYSE: NOK) is touting its Nseries phones -- like the elegant N95 -- in a flash ad entitled "Open to anything" that's posted on its Web site.
The ad is designed to emphasize the ability of Nokia's Symbian-based platform to accept outside apps. Nokia is taking direct aim at Apple's "closed" approach, touting how it's inviting users to do pretty much anything they want with Nokia's Finnish phones.
"Open to creativity, Open to discovery," scroll the titles on the site, until it hits on the final tagline, "Open to anything." Then this copy appears:
"We believe the best devices have no limits. That's why we've left the Nokia Nseries open. Open to applications. Open to widgets. Open to anything. So go ahead and load it up. What it does is up to you."
Nokia touts the openness of its Symbian-based platform in a Web ad aimed at Apple.
Denizens of Apple's own iPhone forum have engaged in several discussions comparing Nokia's phone to Apple. Interestingly, many iPhone users don't seem be down on Nokia, they just prefer the iPhone. The biggest rap on the N95 seems to be that it's heavier than the iPhone.
One of the lengthiest threads isn't on the phone per se, but rather on carrier reception. The performance of AT&T (NYSE: T), which is the sole domestic iPhone carrier, is heavily debated. Many posters aren't happy with the reception they're getting, but then who ever is, regardless of the phone or service provider?
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Nokia (NYSE: NOK) is touting its Nseries phones -- like the elegant N95 -- in a flash ad entitled "Open to anything" that's posted on its Web site.
The ad is designed to emphasize the ability of Nokia's Symbian-based platform to accept outside apps. Nokia is taking direct aim at Apple's "closed" approach, touting how it's inviting users to do pretty much anything they want with Nokia's Finnish phones.
"Open to creativity, Open to discovery," scroll the titles on the site, until it hits on the final tagline, "Open to anything." Then this copy appears:
"We believe the best devices have no limits. That's why we've left the Nokia Nseries open. Open to applications. Open to widgets. Open to anything. So go ahead and load it up. What it does is up to you."
Nokia touts the openness of its Symbian-based platform in a Web ad aimed at Apple.
Denizens of Apple's own iPhone forum have engaged in several discussions comparing Nokia's phone to Apple. Interestingly, many iPhone users don't seem be down on Nokia, they just prefer the iPhone. The biggest rap on the N95 seems to be that it's heavier than the iPhone.
One of the lengthiest threads isn't on the phone per se, but rather on carrier reception. The performance of AT&T (NYSE: T), which is the sole domestic iPhone carrier, is heavily debated. Many posters aren't happy with the reception they're getting, but then who ever is, regardless of the phone or service provider?
source
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