Perfect Music Player & Perfect Mobile Phone in one device

Seoul, Oct 10 (Korea Newswire)-- Samsung Electronics Co. Ltd., a global leader in the mobile phone industry, announced today its new music phone line-up. With the launch of its newest line-up of music dedicated phones, the SGH-i450, SGH-F330 and SGH-F210, Samsung offers multiple choices for mobile phone users.

Samsung’s latest music phones allow the mobile phone users to enjoy both dedicated music features and advanced mobile phone functions without any compromise. With its perfect duality to bring 100% phone and 100% music player in one device, Samsung attracts a wide range of music phone users.

Samsung’s music phones offer the ideal form factors for both music and mobile phone uses with its strong leadership in innovative design. With the launch of music dedicated phones such as the SGH-F300, Samsung has developed an innovative Physical User Interface (PUI), a mechanism ideal for music lovers. With an optimal PUI, Samsung offers its users the opportunity to enjoy its music player as if it were an MP3 player, even when the mobile phone is turned off. Its unparalleled duality ensures that the Samsung music phone offers its consumers either a 100% music or phone experience, depending on their needs.

Not only does the dual face design maximize duality, but the usability of convenient music control keys also satisfies the users to control both music and mobile phone features with ease. As Samsung delivers innovative dual form factors, the company also developed an advanced UI which maximizes the usability, according to whether the user wants to listen to music or use the mobile phone’s other features.

Samsung also delivers superb sound quality to its users by providing ICEpower? amplifier developed by Bang & Olufsen?. Users are able to listen to their music alone or with company via the speakers using ICEpower? amplifier developed by Bang & Olufsen? with superior audio fidelity. Also, ICEpower? developed by Bang & Olufsen? enhances battery life by saving power consumption.

As music dedicated devices, Samsung music phones allow the users to play various types of music files including MP3, AAC, AAC+, e-AAC+, WMA, WMDRM and store additional music through the external memory slot. To support various formats including WMDRM, Samsung brings seamless compatibility with files purchased from online sites.

Geesung Choi, President of Samsung Telecommunication Network Business, said “We have tried to understand what music lovers want from their music phones. I’m very confident that Samsung’s music phone line-up is the best solution for users. With Samsung’s music phones, users can enjoy 100% phone and 100% music player at the same time.” He added, “We will continue to provide unique music phone experiences with various products.”

As the most innovative music phone manufacturer, Samsung will expand its music line up to satisfy the needs of various consumer segments. With upcoming launches of two other music phones during the 1Q, 2008, Samsung will strengthen its leadership in the music phone market with innovative products and aggressive promotions.

Samsung SGH-i450- ‘Dual Slider with Touch Wheel Music Navigation’

The Samsung i450, a truly innovative music phone, brings both attractive design and various multimedia features to the table. The dual slider design enables the users to enjoy unique mobile experiences, as the two way slide form factor enhances the usability to control music and mobile phone functions.

When you slide up, the mobile phone supports powerful smartphone features with Symbian S60 OS. Running the Symbian S60 3rd Edition operating system, the i450 provides advanced download application and multitasking features in fast speed through HSDPA connectivity at 3.6 Mbps. By adopting S60 software, the i450 brings perfect extensibility for easy use of music download and transfer. Also, users can enjoy the great browsing experiences with S60 that makes the devices easy and logical to use.

When you slide down, the phone activates as a music player with touch wheel navigation which enables the users to control the multimedia menus easily. Moreover, metallic speakers supporting ICEpower? amplifier developed by Bang & Olufsen? offer superb sound quality to music phone users. For its advanced music features, the i450 supports a unique music UI and multi codec music files. Also, the i450 offers 35MB internal memory and microSD™ slot up to 4GB to store more music.

The i450 is available in Italy from the end of October and will be available in other European countries shortly. The price is around 360 Euro without subsidy.

Samsung SGH-F330- ‘Ultra Slim HSDPA Music Slider’

The Samsung F330, a dual face slim slider, attracts music phone users with music centric design. As a successor of F300, F330 shows Samsung’s efforts to provide more advanced music features and designs.

With its external music control keys located on the front and sides for easy and direct access to the tunes, the F330 offers enjoyable music experiences. The F330 provides enhanced multi-tasking features that enable the users to do other things with background music play. The mobile phone also supports multi-codec files and quick sync with windows media player to maximize the extensibility for music phone users.

Supporting HSDPA connectivity at 3.6 mbps, F330 is still rich in extra features including a 2.0 mega-pixel camera, and microSD™ slot for memory expansion up to 2GB in a extremely portable 13.5mm slim profile. The F330 also provides multitasking features and airplane mode for convenient use.

The F330 has been launched in Germany in early October and will be launched in other European countries shortly. The price is around 260 Euro without subsidy.

Samsung SGH-F210- ‘Music Swivel stick’

Samsung’s latest swing music phone F210 comes with an innovative MP3 player design and necklace integrated ear buds. The unique swing-open form factor allows for a perfect combination of mobile phone and MP3 player function.

The F210’s portability and compactness does not compromise ease of use. When closed, the F210 created a full MP3 player experience with a scroll wheel interface and a horizontal display of the play list, equalizer settings and track information.

To satisfy users, the F210 also enhances a perfect compatibility with the latest windows media player 10. Moreover, the phone supports Music Set-up wizard to customize the sound condition according to user’s personal preferences and also offers Music Library feature that enables the users to organize the music into various folders. Through the MTP, the users can transfer the music files to the mobile phone automatically listed in the proper folders without re-entering data.

The mobile phone supports advanced mobile phone functions with familiar 3X4 key pad which maintains the same feel as a regular mobile phone when it swiveled open. For more storage, the phone supports 1GB internal memory and microSD slot for expandable memory up to 2GB.

The F210 has been launched in Germany in the middle of October and will be available in other European countries shortly. The price is around 280 Euro without subsidy.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, please visit www.samsung.com.