Samsung SDI Starts Mass-Producing AMOLED Displays
Samsung SDI Starts Mass-Producing AMOLED Displays
Samsung SDI has won the race to start mass-producing a next-generation display screen using active-matrix light-emitting diodes or AMOLED. AMOLED is clearer than the LCD or PDP formats currently used for display screens to a point where the display screen remains clear even under direct sunlight. Electronics companies all over the world have been racing to mass-produce it.
Now South Korean electronics companies can outdistance their Japanese or American rivals. At present, LG Philips LCD, Sony and Toshiba Matsushita Display Technology (TMD) are shaping up to mass-produce AMOLED screens, touted as the future of mobile displays. The size of the market is expected to reach US$3.6 billion (about W3.4 trillion) by 2011.
Samsung SDI has succeeded in mass-producing AMOLED displays.
In a press conference at Samsung SDI's Cheonan Plant, a company spokesman said, "We've received orders from manufacturers of mobile phones or video gadgets for up to 90 percent of next year's production.” Samsung SDI already supplies the product to domestic MP3 player maker Reigncom and has reportedly signed a supply contract with the world's top mobile phone maker Nokia.
Kim Jae-wook, the head of Samsung SDI's display business, said the firm plans to increase its monthly 2-inch AMOLED screen production capacity from the current 1.5 million units to 3 million in 2008. A Samsung SDI spokesman claimed the company has made “a new breakthrough” after sluggish performance in the cathode ray and PDP TV business.
The company’s mass production of AMOLED displays has spurred domestic and foreign display manufacturers to gain a slice of the market. Sony, overtaken by Korean firms in the market for PDP and LCD display screens, has recently produced digital TVs using AMOLED in what looked like an attempt to retrieve its reputation. Despite being only an 11-inch prototype, Sony's product is attracting attention from the industry, and the firm has announced it will produce and sell 1,000 units per month from the end of the year.
TMD is also busy preparing to mass-produce AMOLED. The LG Group has recently put LG Philips LCD in sole charge of the AMOLED project earlier carried out jointly by LG Electronics and LG Philips LCD.
But if AMOLED manufacturers are to take the initiative in the display market, they need to make at least 20-inch monitor screens and 30 to 40-inch screens for digital TVs at affordable prices. The industry predicts that the day will come in four to five years.
Samsung SDI's Kim Jae-wook said, "We've already finished development of AMOLED for 17-inch TVs. The question is whether we can supply them at a competitive price or earn profits, so we'll decide whether to advance into the AMOLED TV market in earnest after studying the market situation."
source
Samsung SDI has won the race to start mass-producing a next-generation display screen using active-matrix light-emitting diodes or AMOLED. AMOLED is clearer than the LCD or PDP formats currently used for display screens to a point where the display screen remains clear even under direct sunlight. Electronics companies all over the world have been racing to mass-produce it.
Now South Korean electronics companies can outdistance their Japanese or American rivals. At present, LG Philips LCD, Sony and Toshiba Matsushita Display Technology (TMD) are shaping up to mass-produce AMOLED screens, touted as the future of mobile displays. The size of the market is expected to reach US$3.6 billion (about W3.4 trillion) by 2011.
Samsung SDI has succeeded in mass-producing AMOLED displays.
In a press conference at Samsung SDI's Cheonan Plant, a company spokesman said, "We've received orders from manufacturers of mobile phones or video gadgets for up to 90 percent of next year's production.” Samsung SDI already supplies the product to domestic MP3 player maker Reigncom and has reportedly signed a supply contract with the world's top mobile phone maker Nokia.
Kim Jae-wook, the head of Samsung SDI's display business, said the firm plans to increase its monthly 2-inch AMOLED screen production capacity from the current 1.5 million units to 3 million in 2008. A Samsung SDI spokesman claimed the company has made “a new breakthrough” after sluggish performance in the cathode ray and PDP TV business.
The company’s mass production of AMOLED displays has spurred domestic and foreign display manufacturers to gain a slice of the market. Sony, overtaken by Korean firms in the market for PDP and LCD display screens, has recently produced digital TVs using AMOLED in what looked like an attempt to retrieve its reputation. Despite being only an 11-inch prototype, Sony's product is attracting attention from the industry, and the firm has announced it will produce and sell 1,000 units per month from the end of the year.
TMD is also busy preparing to mass-produce AMOLED. The LG Group has recently put LG Philips LCD in sole charge of the AMOLED project earlier carried out jointly by LG Electronics and LG Philips LCD.
But if AMOLED manufacturers are to take the initiative in the display market, they need to make at least 20-inch monitor screens and 30 to 40-inch screens for digital TVs at affordable prices. The industry predicts that the day will come in four to five years.
Samsung SDI's Kim Jae-wook said, "We've already finished development of AMOLED for 17-inch TVs. The question is whether we can supply them at a competitive price or earn profits, so we'll decide whether to advance into the AMOLED TV market in earnest after studying the market situation."
source
Posts
No comments: