fring nominated for first ever Sony Ericsson content award

fring was nominated for the Productive Mobility category in the first ever Sony Ericsson Content Awards.

The Awards are designed to recognize the outstanding achievements of existing content development partners.

The 2007 Content Awards will celebrate the achievements of mobile content creators in five focus area’s.

- Product Mobility
- Gaming
- Imaging
- Music & Audio
- Themes & Graphics

After an extensive pre-screening period, Sony Ericsson have now selected 26 outstanding applications and content in 5 different categories. “The winners will be selected by our judges who will base their decisions on the following ranking parameters.”

Ease of use - user experience
Does the application, service or content work as it’s expected to? Is it intuitive and easy to use?

Innovative
Is this just another knock-off, or does it have something original? Is there a high “wow” factor in its user experience, concept or technology?

Look and feel
How are the characters, objects, backgrounds and colors? Is there a full screen support and what’s the quality of the graphics?

Audio performance
When applicable, does the application, service or content take advantage of the sound or music capabilities of the phone?

Entertainment factor
Is it FUN to play and replay?

For more info on the awards visit the official website.