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Google Leads Microsoft, Nokia in Location Based Services Development, Study Shows

Google (News - Alert) is the first choice among wireless developers for building location-enhanced applications, according to a study of professional developers working on applications for mobile devices.

The survey, which was conducted worldwide by Evans Data Corporation in September, showed that 38.4 percent of developers now preferred using Google technologies for location based development.

“Google, the premier online internet company, has intensified its focus on the mobile market over the last year, introducing and enhancing a number of new services and applications specifically designed for the small screen to include LBS,” said John Andrews, President and CEO of Evans Data Corporation.

Andrews noted that location-based services were strongest in the Asia Pacific region, where over half of wireless developers are currently incorporating location-based services in their development. In North American developers were the second most likely to be developing location aware applications where 47 percent were doing so.

“Given that there will be approximately three billion mobile phone subscribers by end of 2007, Google sees tremendous potential in further extending their presence with content aimed squarely at this market.”

The most common use of location-based services in development involves individual tracking, followed by vehicle tracking.

Research, which included interviewing 400 wireless developers worldwide, also showed that 60.5 percent of wireless developers plan to be using open source or Linux-specific tools to build applications for mobile devices in the next year; while environment is the first consideration when choosing a wireless target platform for 44 percent of wireless developers.

Java ME is the leading wireless runtime environment, according to the study.

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