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The Launch of the BLACKJACK(TM) II by Samsung Hosted by Eva Longoria at The SAMSUNG BLACKJACK 2WENTY ONE CLUB

WITH A SPECIAL PERFORMANCE BY MARK RONSON AND VERSION PLAYERS Jon Voight, Kevin Connolly and Zachary Levi Celebrated the launch of the BLACKJACK(TM) II by Samsung at BESO

DALLAS, Nov. 15 /PRNewswire/ -- Samsung Telecommunications America was joined last night by the hottest stars in entertainment, including Lauren Conrad and Audrina Partridge to celebrate the launch of the BLACKJACK(TM) II BY SAMSUNG, which will be available in stores nationwide as of November 21st. The SAMSUNG BLACKJACK 2WENTY ONE CLUB offered celebrity VIPs a sneak peek at the device and an experience that brings the sexy and powerful qualities of the BLACKJACK(TM) II BY SAMSUNG to life. The exclusive event took place at the soon to be opened Hollywood restaurant, BESO and
showcased the multiple features of this ultra slim device which is available in two color options - slick black and red wine. It boasts a large display and also includes new features for the on-the-go power player including: Windows Mobile 6.0, domestic and global 3G mobile broadband coverage from AT&T, a full QWERTY keyboard, stereo Bluetooth(R), PC synchronization with Outlook, calendar, contacts & tasks, 2.0 megapixel integrated camera, Microsoft Windows Media Player 10 Mobile (Music &
Video), mobile instant messenger (Yahoo(R), AOL(R), Windows Live Instant Messaging), built-in GPS capabilities and AT&T Video Share. This "power player" delivers consumers the technology they need with the design they crave.

At the invite-only event, Masi Oka and Eva Longoria enjoyed private bottle service and sipped champagne while exploring the device's many features in the "Board Room". Stavros Niarchos got the chance to try his luck at billiards', backgammon and chess in the "Parlor Room." Whitney Port and Caroline D'Amore spent time shopping in "The Boutique" browsing high end luxury accessories. To help celebrate the launch of the new device, musical wunderkind Mark Ronson gave a special performance to a crowd filled with stars such as Evan Ross, Davleigh Chase and sister Sam Ronson.

The BLACKJACK(TM) II BY SAMSUNG is currently available in North America. The BLACKJACK(TM) II BY SAMSUNG is an incredible value for the consumer and comes standard with advanced technologies, such as an enhanced document viewer, and PC Outlook synchronization with outlook, calendar and tasks. Samsung Telecommunications America offers the BLACKJACK(TM) II BY SAMSUNG through AT&T Wireless.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com.

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

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