Motorola shipment campaign causes CMOS image sensor shortage
Motorola is stepping up efforts to drive up its handset shipments in the fourth quarter, with its massive purchases of CMOS image sensors resulting in a shortage of the component in the market, according to industry sources.
Motorola, which has seen dismal performances in recent quarters, is trying to boost its shipments in the last quarter of the year so that 2007 sales will end up more satisfactory, the sources said, adding that CMOS image sensors are one of the key components that Motorola has been aggressively seeking.
The CMOS image sensor shortage stemming from the handset vendor's massive purchases has not been helped by the fact that Micron has reduced its production of the component, the sources claimed.
The sources said Motorola's current shipment campaign focuses mainly on lower-end handsets, and the CMOS image sensors the vendor needs are for entry-level VGA class applications.
Micron has been the major supplier of CMOS image sensors for this class. But Micron earlier decided to cut production of such image sensors because of decreased demand, the sources said.
While Micron has been unable to meet such a surge in orders from Motorola, the US vendor has had to look elsewhere for supply, resulting in a shortage in the market.
The sources said the shortage will last for some more time because of the upcoming Christmas shopping season, during which demand for CMOS image sensors will only rise.
source
Motorola, which has seen dismal performances in recent quarters, is trying to boost its shipments in the last quarter of the year so that 2007 sales will end up more satisfactory, the sources said, adding that CMOS image sensors are one of the key components that Motorola has been aggressively seeking.
The CMOS image sensor shortage stemming from the handset vendor's massive purchases has not been helped by the fact that Micron has reduced its production of the component, the sources claimed.
The sources said Motorola's current shipment campaign focuses mainly on lower-end handsets, and the CMOS image sensors the vendor needs are for entry-level VGA class applications.
Micron has been the major supplier of CMOS image sensors for this class. But Micron earlier decided to cut production of such image sensors because of decreased demand, the sources said.
While Micron has been unable to meet such a surge in orders from Motorola, the US vendor has had to look elsewhere for supply, resulting in a shortage in the market.
The sources said the shortage will last for some more time because of the upcoming Christmas shopping season, during which demand for CMOS image sensors will only rise.
source
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