Nokia ESeries and why it never made it on the market
Mobile-review hav posted a very interesting article talking about Nokia's ESeries. Here is the final conlusion.
Nokia E51 and ESeries in general
All this background can give you a good idea why the Nokia E51 will never be a bestseller, while it is a decent offering for people who know what’s what in handsets. Just because the maker has let its engineers and marketers loose and put so much into it – in this sense the E51 is one unique phone, which is very unlikely to be matched by Nokia itself in 18 months to come.
The last thing about the poor debut and life story of the ESeries is the way it is retailed - the company has been targeting these devices at retail networks year in year out, instead of offering a package with a ESeries device and, say IntelliSync. At the end of the day the ESeries ends up way behind Nokia’s multimedia smartphones. The reorganization that Nokia is currently going through will have a significant impact on the fate of the ESeries, since more and more enterprise applications are making their ways into the NSeries, from Push Mail to document editors. So all attempts to set these two line-ups apart are artificial in their nature, and they can’t hide it – while the ESeries will come with more preinstalled applications and a conventional menu view, the user is free to get custom apps onto his multimedia smartphone, and the NSeries multimedia menu can be mastered hands down. So we can’t really hope the ESeries to morph into a strong stand-alone product range in the years to come – there is only one line-up that has done it so far, and this is the NSeries multimedia smartphones.
P.S. In this piece we have left out the Nokia E90, which doesn’t really seem to belong in the ESeries, being an attempt to boost the range in general. But since it has been enjoying quite modest sales, it doesn’t really make any difference as far as the ESeries prospects are concerned.
Nokia E51 and ESeries in general
All this background can give you a good idea why the Nokia E51 will never be a bestseller, while it is a decent offering for people who know what’s what in handsets. Just because the maker has let its engineers and marketers loose and put so much into it – in this sense the E51 is one unique phone, which is very unlikely to be matched by Nokia itself in 18 months to come.
The last thing about the poor debut and life story of the ESeries is the way it is retailed - the company has been targeting these devices at retail networks year in year out, instead of offering a package with a ESeries device and, say IntelliSync. At the end of the day the ESeries ends up way behind Nokia’s multimedia smartphones. The reorganization that Nokia is currently going through will have a significant impact on the fate of the ESeries, since more and more enterprise applications are making their ways into the NSeries, from Push Mail to document editors. So all attempts to set these two line-ups apart are artificial in their nature, and they can’t hide it – while the ESeries will come with more preinstalled applications and a conventional menu view, the user is free to get custom apps onto his multimedia smartphone, and the NSeries multimedia menu can be mastered hands down. So we can’t really hope the ESeries to morph into a strong stand-alone product range in the years to come – there is only one line-up that has done it so far, and this is the NSeries multimedia smartphones.
P.S. In this piece we have left out the Nokia E90, which doesn’t really seem to belong in the ESeries, being an attempt to boost the range in general. But since it has been enjoying quite modest sales, it doesn’t really make any difference as far as the ESeries prospects are concerned.
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