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Chinese themes, Sony Ericsson and China Mobile design competition

Sony Ericsson is joining with China Mobile's Monternet to launch a theme design contest where participants can use the Themes Creator tool downloaded from the Chinese-language section of Sony Ericsson Developer World. All theme designers - both fans and professionals - are invited to submit their designs on the China Mobile competition website before the closing date on January 3, 2008.


The China Mobile themes design competition website featuring the W580c Walkman® phone.

The judging panel, who will review all submitted themes, is composed of theme design professionals from Sony Ericsson, Monternet and QQ.com. All website visitors can view the submitted designs, vote for theme designs with daily chances to win prizes and check out the latest competition news. This themes design contest is held across China from December 3, 2007 until January 3, 2008.

Chinese-language Sony Ericsson Themes Creator tool
Candidates can download the Chinese-language Themes Creator tool (in both Windows and OS X formats) from the Chinese Sony Ericsson Developer World website to create their own themes. These theme files and preview icons can be uploaded to the competition web pages – visit the website for more information (opens a new window in Chinese)>>

"The launching of Sony Ericsson and China Mobile theme design contest not only provides consumers a platform to share with others their personalized creativity but also helps us to better understand the personalized needs of phone users," said Kinson Loo, Sony Ericsson CVP and head of Region China. "Sony Ericsson and Monternet have a very good working relationship and this theme design contest will further deepen our cooperation."

Sony Ericsson's strong growth
Sony Ericsson continues a strong momentum of development and growth in 2007. According to the latest figures, units shipped in the third quarter reached approximately 26 million, a 31% increase compared to the same period last year. Sales for the quarter were Euro 3,108 million, representing a year-on-year increase of 7%. The company's global market share reached over 9%. Read more here>>

The theme design contest joint initiative by Sony Ericsson and Monternet gives end-users the opportunity not only to design themselves personalized phone themes but also to better understand and experience the attraction of Sony Ericsson's brand and phone portfolio.

About Sony Ericsson Developer World
Sony Ericsson Developer World China was launched in May 2007 and is targeting a broad range of developers in China, providing dedicated services and support in the local language. In November 2007, the services offered in the Chinese language were extended to include moderated discussion forums, more Docs & Tools for download, news articles, a RSS feed, go-to-market information and membership services. Visit the web section here>>

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