LG Electronics Launches Celebrity Designer Program Integrating Home Technology and Interior Design
'Trading Spaces' Interior Designer Doug Wilson Launches LG Techorator Program with Advice for Incorporating Technology into Home
ENGLEWOOD CLIFFS, N.J., /PRNewswire/ -- New consumer research shows that when people first unwrap and plug in new consumer electronics, 70 percent don't know how to make these sleek pieces of technology fit into their home decor.(1)
Celebrity interior designer Doug Wilson is working with LG Electronics to help consumers by offering tips and ideas on how to "techorate" their homes by melding innovative consumer electronics with interior design. Techorate is a term coined by LG Electronics that refers to the integration of technology into the overall decorative theme of a home.
Wilson, perhaps best known for showcasing his design expertise on TLC's "Trading Spaces," is working with LG Electronics as the first official "Techorator" to develop consumer tips and tricks to guide them through the techorating process.
"The television has become the hearth of the 21st Century, but I've seen people struggle with the basics, from choosing the right type and size television to its optimal placement for their viewing in the space," said Wilson. "I'm excited to help consumers be successful integrating electronics into the design of their interior space, and to empower consumers to make the right decisions before, during and after the techorating process."
LG's consumer research also found that nearly half of Americans (47 percent) find understanding the functions and features of new television models to be challenging. Wilson will address this and other consumer needs by highlighting common issues consumers have when purchasing home electronics -- such as how to blend electronics and design to reflect their personal style, selecting the right size television for a room's space, and how to choose between plasma and LCD, in addition to offering helpful guidelines for techorating.
"Doug Wilson is known for his ability to revitalize all types of spaces, large and small, old and new," said Tim Alessi, director of product development for LG Electronics, USA. "His broad experience makes him the ideal LG Techorator for consumers looking to incorporate modern technology into a variety of room designs. We value his ability to provide actionable and understandable techorating advice to consumers as they look to bring more technology into the home."
More information on the art of techorating and the LG Techorator can be found on http://www.wikipedia.org.
"LG Techorator" Doug Wilson, host of TLC's "Trading Spaces" and "Moving Up" TV shows, helps consumers blend stylish design and smart technology, also known as "techorating," into their lifestyles. LG Electronics and Doug Wilson showcased a newly techorated home in Rahway, NJ which integrates an LG LCD HDTV, home theater audio system and LCD monitors, transforming this space. (PRNewsFoto/LG Electronics, Inc.)
ENGLEWOOD CLIFFS, N.J., /PRNewswire/ -- New consumer research shows that when people first unwrap and plug in new consumer electronics, 70 percent don't know how to make these sleek pieces of technology fit into their home decor.(1)
Celebrity interior designer Doug Wilson is working with LG Electronics to help consumers by offering tips and ideas on how to "techorate" their homes by melding innovative consumer electronics with interior design. Techorate is a term coined by LG Electronics that refers to the integration of technology into the overall decorative theme of a home.
Wilson, perhaps best known for showcasing his design expertise on TLC's "Trading Spaces," is working with LG Electronics as the first official "Techorator" to develop consumer tips and tricks to guide them through the techorating process.
"The television has become the hearth of the 21st Century, but I've seen people struggle with the basics, from choosing the right type and size television to its optimal placement for their viewing in the space," said Wilson. "I'm excited to help consumers be successful integrating electronics into the design of their interior space, and to empower consumers to make the right decisions before, during and after the techorating process."
LG's consumer research also found that nearly half of Americans (47 percent) find understanding the functions and features of new television models to be challenging. Wilson will address this and other consumer needs by highlighting common issues consumers have when purchasing home electronics -- such as how to blend electronics and design to reflect their personal style, selecting the right size television for a room's space, and how to choose between plasma and LCD, in addition to offering helpful guidelines for techorating.
"Doug Wilson is known for his ability to revitalize all types of spaces, large and small, old and new," said Tim Alessi, director of product development for LG Electronics, USA. "His broad experience makes him the ideal LG Techorator for consumers looking to incorporate modern technology into a variety of room designs. We value his ability to provide actionable and understandable techorating advice to consumers as they look to bring more technology into the home."
More information on the art of techorating and the LG Techorator can be found on http://www.wikipedia.org.
"LG Techorator" Doug Wilson, host of TLC's "Trading Spaces" and "Moving Up" TV shows, helps consumers blend stylish design and smart technology, also known as "techorating," into their lifestyles. LG Electronics and Doug Wilson showcased a newly techorated home in Rahway, NJ which integrates an LG LCD HDTV, home theater audio system and LCD monitors, transforming this space. (PRNewsFoto/LG Electronics, Inc.)
Posts
No comments: