Samsung and LG aim to up sales of US$200 handsets in 2008, says paper

Samsung Electronics aims to ship 50 million handsets with a unit price tag of above US$200 in 2008, accounting for 25% of the company's shipment goal of 200 million handsets for the year, the Chinese-language Commercial Times quoted South Korean media as indicating.

Meanwhile, LG Electronics also targets to ship 40 million handsets with an ASP (average unit price) of US$200 this year, accounting for 40% of the company's total shipments projected for 2008, the paper noted.

In other news, Samsung expects unit sales of 3G handsets in Taiwan will grow 60% on year to reach three million units in 2008, raising the ratio of 3G models in Taiwan's handset market to 40% in 2008 compared to 25% in 2007, according to Scott Huang, vice president of the mobile communication unit at Samsung Taiwan.

Huang made the remarks during Samsung's launch of its 5-megapixel camera phone, the Samsung G808, in Taiwan on January 21. Market sources indicated that the G808 carries a suggested retail price of NT$19,600 (US$607).

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