SONY’S NEW 16GB MEMORY STICK PRO DUO MEDIA IDEAL FOR HIGH-DEFINITION CAMCORDERS

Largest Capacity Memory Stick Offers Easy Transfer of Footage

LAS VEGAS(CES Booth #14200), Jan. 6, 2008 – Sony is expanding its high-definition recording options with the introduction today of 16GB Memory Stick PRO Duo™ media.

This large-capacity flash storage media is ideal for Sony’s new Handycam® camcorders, which rely on AVCHD™ compression technology. The new Memory Stick® card stores up to 110 minutes of high-definition video recorded in 1920 mode and almost six hours of HD video when shooting in 1440 LP mode.

About the size of a postage stamp, the card is the optimal recording media for HD content because of its ability to quickly and easily transfer large amounts of video content between devices.

It can be removed from a camcorder and placed into the Memory Stick media slot in compatible computers for editing and sharing content.

The 16GB Memory Stick PRO Duo media card will be available in March for about $300 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.

Mark2Certification

To designate AVCHD recording support, the Memory Stick PRO format has added the Mark2 certification. Memory Stick PRO media products with this logo meet the higher writing speed requirements and are certified to operate with AVCHD recording products.