SanDisk and SK Telecom Launch New Card-Based Solution for Mobile TV and Personal Video Recording
Using new technology and services from SK Telecom and TrustedFlash-enabled memory cards from SanDisk, mobile subscribers can easily enjoy the paid content they want, virtually anytime and anywhere
MOBILE WORLD CONGRESS, BARCELONA, SPAIN, Feb. 11, 2008 – SanDisk® Corporation (NASDAQ: SNDK), the proven leader in flash memory storage cards and inventor of MegaSIM™ and microSD™ cards, and SK Telecom Co., Ltd. (NYSE : SKM), the largest mobile operator in Korea, today announced that the companies have completed the development of a new solution for mobile television and mobile personal video recorder (PVR) capability.
Using technology and services from SK Telecom and TrustedFlash™-enabled memory cards from SanDisk, mobile subscribers will soon be able to easily view and record their favorite paid mobile TV content, anytime, anywhere on the network.
“By combining our proven, industry-standard OMA1 DRM2 version 2.0-compliant DRM solution and services, TrustedFlash security technology and mobile storage solutions from SanDisk, we can set new standards for secure content recording and distribution,” said Dr. Se-Hyun Oh, president of C&I Biz Company, SK Telecom. “Together, SanDisk and SK Telecom can create new usage and business models that allow mobile TV users to have more freedom to enjoy the purchased content and allow mobile TV operators to adopt a variety of pricing and business models.”
This new card solution enables mobile network operators (MNOs) to offer premium mobile TV services that can be securely recorded on SanDisk TrustedFlash-enabled memory cards, while at the same time protecting against unauthorized transfer or distribution. Subscribers can bring this paid mobile TV content with them when upgrading handsets, or port it to other devices, such as a personal media player or personal computer.
“By offering new technology embedded in our products, SanDisk and SKT are offering new capabilities to MNOs that enable them to provide more value to subscribers. Our microSD, MegaSIM and other cards combined with new TF technology deliver the capacity and flexibility that allow subscribers to enjoy mobile TV and other advanced mobile services,” said Farshid Sabet, vice president and general manager of the SanDisk Mobile Network Operators division. “By cooperating with SK Telecom, SanDisk has aligned itself with a leader in the industry to provide greater flexibility and a more satisfying user experience to subscribers. We believe the new technologies developed in the course of our cooperation will pave the way for new mobile services and other exciting new applications that will work hand-in-hand with our advanced mobile storage solutions.”
In addition to making available additional mobile applications, such as content distribution for games, movies and e-books and video and animation for their solution, the companies plan to cooperate on commercialization of the mobile TV and PVR solution worldwide.
About TrustedFlash
SanDisk TrustedFlash security technology is a solution for storing personal and private data and securely pre-loading, downloading and side loading premium content on flash memory cards in mobile phones and other consumer electronics products. TrustedFlash technology secures private data, applications and premium content to the card itself so that consumers can easily move their purchased entertainment – such as music and movies – to another phone or device simply by transferring the card. This allows users to store more of their premium and personal content as well as upgrade to new TrustedFlash-enabled mobile phones without abandoning their files.
About SanDisk
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; MegaSIM cards for mobile network operators; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate/) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670) is the top wireless communication provider in Korea, where it has more than 21 million subscribers taking up more than 50% of the total market. The company, established in 1984, reached KRW 11.3 trillion in revenue in 2007. SK Telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to press@sktelecom.com.
MOBILE WORLD CONGRESS, BARCELONA, SPAIN, Feb. 11, 2008 – SanDisk® Corporation (NASDAQ: SNDK), the proven leader in flash memory storage cards and inventor of MegaSIM™ and microSD™ cards, and SK Telecom Co., Ltd. (NYSE : SKM), the largest mobile operator in Korea, today announced that the companies have completed the development of a new solution for mobile television and mobile personal video recorder (PVR) capability.
Using technology and services from SK Telecom and TrustedFlash™-enabled memory cards from SanDisk, mobile subscribers will soon be able to easily view and record their favorite paid mobile TV content, anytime, anywhere on the network.
“By combining our proven, industry-standard OMA1 DRM2 version 2.0-compliant DRM solution and services, TrustedFlash security technology and mobile storage solutions from SanDisk, we can set new standards for secure content recording and distribution,” said Dr. Se-Hyun Oh, president of C&I Biz Company, SK Telecom. “Together, SanDisk and SK Telecom can create new usage and business models that allow mobile TV users to have more freedom to enjoy the purchased content and allow mobile TV operators to adopt a variety of pricing and business models.”
This new card solution enables mobile network operators (MNOs) to offer premium mobile TV services that can be securely recorded on SanDisk TrustedFlash-enabled memory cards, while at the same time protecting against unauthorized transfer or distribution. Subscribers can bring this paid mobile TV content with them when upgrading handsets, or port it to other devices, such as a personal media player or personal computer.
“By offering new technology embedded in our products, SanDisk and SKT are offering new capabilities to MNOs that enable them to provide more value to subscribers. Our microSD, MegaSIM and other cards combined with new TF technology deliver the capacity and flexibility that allow subscribers to enjoy mobile TV and other advanced mobile services,” said Farshid Sabet, vice president and general manager of the SanDisk Mobile Network Operators division. “By cooperating with SK Telecom, SanDisk has aligned itself with a leader in the industry to provide greater flexibility and a more satisfying user experience to subscribers. We believe the new technologies developed in the course of our cooperation will pave the way for new mobile services and other exciting new applications that will work hand-in-hand with our advanced mobile storage solutions.”
In addition to making available additional mobile applications, such as content distribution for games, movies and e-books and video and animation for their solution, the companies plan to cooperate on commercialization of the mobile TV and PVR solution worldwide.
About TrustedFlash
SanDisk TrustedFlash security technology is a solution for storing personal and private data and securely pre-loading, downloading and side loading premium content on flash memory cards in mobile phones and other consumer electronics products. TrustedFlash technology secures private data, applications and premium content to the card itself so that consumers can easily move their purchased entertainment – such as music and movies – to another phone or device simply by transferring the card. This allows users to store more of their premium and personal content as well as upgrade to new TrustedFlash-enabled mobile phones without abandoning their files.
About SanDisk
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; MegaSIM cards for mobile network operators; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate/) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670) is the top wireless communication provider in Korea, where it has more than 21 million subscribers taking up more than 50% of the total market. The company, established in 1984, reached KRW 11.3 trillion in revenue in 2007. SK Telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to press@sktelecom.com.
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