Sony Ericsson adds alaTEST to website

Sony Ericsson added an alaTEST scorecard for their phones over at their site. It is seen at the products page and is currently only available in the UK an Swedish site.

ABOUT alaTEST:

What we do

alaTEST is a unique service helping consumers with their shopping decisions by objectively informing them about product quality. We are totally independent towards product manufacturers, retailers and review sources.

alaTEST empowers you as a consumer by:

providing you, at no cost, with valuable product quality information conducted by professionals representing over 600 reliable sources
helping you to understand the millions of product tests available both online and offline through an objective standardized quality rating calculation
simplifying your purchase decision by aggregating professional reviews, a quality rating, product specifications and the lowest price available in local markets

Why we do it
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alaTEST is a free and independent product quality comparison engine created for consumers who look for simple and objective product information.

Today’s vast array of products can be overwhelming. Questions such as what product, what brand, what version and for what price are not longer easy to answer. Therefore, alaTEST wants to help by providing unbiased product quality information. We do not test any product ourselves; instead, we have developed one of the fastest growing databases in the world with professional tests. This database is continuously updated with new tests and reviews that are matched with product specifications and prices provided by our network partners - all with the purpose of informing consumers un a simple, effective and objective way. So the question is rather why not alaTEST?


What is alaSCORE™?
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As thousands of tests and reviews are published in the world - both online and offline - many products are rated differently by various sources. As test criteria and rating scales vary between test sources, understanding a test result can be quite confusing for consumers. alaTEST tries to simplify things by calculating a global, objectively aggregated product quality rating called alaSCORE™.

alaSCORE™ is a complex algorithm that recollects different product quality ratings from reliable sources, standardizes them and develops them into the most unbiased result currently available in the market. To find out more about alaSCORE™, please read our Help section.


Who we are
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alaTEST is a web service developed by International Consumer Services Sweden AB, headquartered in Stockholm, Sweden. ICSS AB is an independent company, owned by the two founders Arie Struik and Peter Björk, and private investors. We have an international team of co-workers from Europe, the US, and China.

via SEMC blog