A DAZZLING COCKTAIL RECEPTION OF GLAMOUR AND ELEGANCE

To unveil the new Giorgio Armani-Samsung phone, a launch party cocktail reception was held on March 26th 2008 at the Giorgio Armani Boutique in Central Charter House, Hong Kong. The dazzling night of style and elegance unveiled the new Giorgio Armani-Samsung Phone, one of the first exquisite creations made under the creative alliance between Giorgio Armani and Samsung Electronics. Celebrity guests Simon Yam, Chi Lam Cheung, Kathy Chow, Stephen Chan and many of the city’s famous personalities and socialites attended this glamorous night of celebration. The new phone will definitely make heads turn and be much celebrated by the fashion savvy and technologically inclined crowd in this fast-paced cosmopolitan of Hong Kong.

GIORGIO ARMANI AND SAMSUNG CREATES NEW LUXURY MOBILE PHONE AS FIRST PRODUCT UNDER NEW STRATEGIC ALLIANCE

Giorgio Armani, one of the world’s leading fashion and lifestyle design companies, and Samsung Electronics, a leading producer of mobile phones had together created the new Giorgio Armani-Samsung phone. The unique Croix UI of the Giorgio Armani-Samsung Phone was specially designed by Mr. Armani himself and realized by Samsung Electronics, the phone will meet the needs of those who aspire to own a technologically advanced and beautifully designed telephone with which to communicate and complete their lifestyle. The two companies plan to launch an innovative range of portable and home consumer electronics products under the Giorgio Armani, Emporio Armani and Armani/Casa labels, founded on the combination of Giorgio Armani’s iconic design aesthetic and Samsung’s cutting edge technology.

Giorgio Armani, President and Chief Executive Officer of Giorgio Armani S.p.A. presented the new mobile phone at a press briefing on September 24th, 2007 in his Armani/Teatro in Milan before his Spring Summer 2008 Women’s fashion show. Giorgio Armani said: “Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy. In fact, we make as much of a personal statement with the mobile phones that we carry or the televisions we have in our living rooms as we do with the shoes and bags we wear or the furnishings we chose to place in our homes. These are all lifestyle decisions, where design and performance are the criteria. Samsung has successfully anticipated the growing role for consumer electronics in our lives, while recognising the importance of self-expression in the development of its products.”

Mr Geesung Choi, President of Samsung Electronics said: “Today’s mobile phone manufacturers no longer just sell mobile phones, but sell more than the product itself – a slice of life and culture. We truly believe that our approach with Giorgio Armani is one step closer to our customers to enrich their lives with sophisticated style and cutting-edge technology.”

For the first time Giorgio Armani’s signature elegance and simplicity is applied to mobile phone design. A large 2.6-inch QVGA TFT LCD screen maximizes the user’s visual experience and optimizes the full touch-screen user interface (UI). Along with the outer appearance of the phone, the Croix User interface also reflects Giorgio Armani’s modern simplicity. By adapting a haptical effect, users can feel an immediate mild vibration when they touch icons on the display. Being the size of a credit card and a mere 10.5 mm in thickness, the Giorgio Armani-Samsung Phone fits sensuously into a user’s palm.

Despite its compactness, the phone is loaded with the latest powerful multi-media features. It is equipped with a 3-megapixel camera, a music player supporting various types of music formats and a full internet browser. Furthermore, the Giorgio Armani-Samsung Phone offers a microSDTM type external memory slot.

A specially designed Giorgio Armani leather carrying case is also included for protection.

The new mobile phone will be available at the following retail outlets:
- Giorgio Armani Boutique
- Samsung Imagine Brandshop
- CSL 1O1O Centre
- Sound & Vision by Nuance Watson




Giorgio Armani-Samsung Phone Specifications

Specification

General^
Tri Band (GSM900/1800/1900 MHz)
87.5 x 54.5 x 10.5mm / 85g

Display & UI
2.6” QVGA TFT LCD (260K Colors)
Haptical Full Touch Screen & Croix UI

Features
3 mega pixel camera capturing images up to 2048x1536 pixels
Video Recording Format: MPEG4
Video Player Format: H.263 / MPEG4
Music Player Format: MP3/AAC/AAC+
Support MTP
Support Bluetooth Stereo Headset (A2DP, AVRCP)#
Internet Browser
SMS, MMS, E-Mail
Mobile Printing (BPP)
Document Viewer
1000 phonebook entries (30 dialed, received, missed calls)
Organizer, Voice memo
Memory
60MB Internal Memory + microSD™ (Up to 2GB)

Connectivity
Bluetooth V2.0#
Data Connectivity: USB 2.0
Data Transfer^: EDGE/GPRS Class 10
Battery*
Standard
- Talk time up to 390 mins
- Stand-by up to 300 hrs
Accessory

Items
Package Box Light
Main Handset ¡
Cleaning Cloth ¡
Leather Case ¡
External Memory Card (microSD™) 1GB
PC Data Kit ¡
TA (Travel Adapter) ¡
Manual ¡
Straight Headset ¡
Standard Battery 1EA
Accessory Pouch ¡
Phone Pouch ¡

Suggested Retail Price HK$5,688


^ Subject to local network and the messaging services.
# Stereo Bluetooth is only applicable to specific headsets.
* The talk time and stand-by time are approximate. Performance of the battery is subject to the network, signal strength, function selection and profile.
For more information, please visit www.armanisamsungphone.com

About Giorgio Armani S.p.A.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 115 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.


About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com