The Demo Site

LONDON, /PRNewswire/ -- Ideaworks3D Ltd, developer of the
cross-platform Airplay(TM) native execution environment, announced
that Airplay SDK 3.5 fully supports Nokia's new N-Gage gaming platform.

Designed to reduce cost and speed deployment across multiple software
environments and hardware architectures, Airplay is a cross-platform
portability technology that delivers binary compatible native code across
ARM-based mobile devices. The resulting application can be deployed to all
supported operating systems and devices without further porting or any
requirement for additional graphics rendering engines on the handset.

Airplay already supports all open native operating systems in the
market today, including BREW, Symbian OS (Series60 and UIQ3), Windows
Mobile and Linux. Now developers and publishers can deploy to Nokia's
flagship N-Gage service using the same game source code and even the same
application binary.

"Ideaworks3D has a long and proud history of collaboration with Nokia
around mobile gaming," said Tim Closs, Ideaworks3D's CTO. "In 2003, we
provided Airplay 1.0 to Nokia to support their connected services for the
original N-Gage hardware. Five years later, we are tremendously excited to
see how Nokia has relaunched the N-Gage brand as a compelling service for
next-generation mobile games on its handsets. Airplay SDK is the only
technology in the world that allows mobile publishers to create a single
SKU that can be deployed to N-Gage as well as other native environments
such as BREW, Symbian OS and Windows Mobile. There is zero cost for porting
between handsets, as the Airplay platform does that for you. The advent of
N-Gage is making publishers really wake up to the huge cost savings offered
by this approach".

Rob Taylor-Hendry, Head of Ideaworks3D's Studio, adds; "Our Studio has
delivered two launch titles for the N-Gage service: 'System Rush:
Evolution', and 'Mile High Pinball', both of which were created using
Airplay SDK. Additionally, Ideaworks3D offers publishers a professional
service to port existing content from BREW, Java, Nintendo DS and other
platforms to N-Gage using Airplay. Not only does this offer a rapid and
proven route-to-market, the games can then be redeployed to all other
native platforms for minimal cost. Several leading publishers are already
committed to using Airplay SDK to achieve these savings."

Airplay's N-Gage support has been declared conformant with OpenKODE(TM)
1.0, the emerging Khronos(TM) Group standard for native operating system
and multimedia abstraction.

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company
headquartered in London. Founded in 1998 with a strong Oxford and Cambridge
computer science and electronic engineering pedigree, the company has an
unparalleled track record of creative innovation and technical leadership
in the field of high performance mobile gaming. Ideaworks3D's Airplay(TM)
platform is the result of over 7 years of research and development into
high-performance native multimedia applications on mobile devices, and has
powered ground-breaking and award-winning titles such as Konami's "Metal
Gear Solid Mobile", which won "Best Game" and "Operators' Choice" accolades
at IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple
industry accolades including two BAFTA Games Awards for best handheld and
mobile games. More information can be found at:

http://www.ideaworks3d.com