LG to reveal secret behind the third LG Black Label Series handset

Seoul, Korea, April 7, 2008 – LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announces the global launch of the third LG Black Label Series handset. Successes of the LG Chocolate and LG Shine, the two predecessors of the LG Black Label Series models, together with globally renowned The PRADA Phone by LG, have affirmed LG as a leading design innovator in the mobile industry.

The design heritage of the LG Black Label Series will continue on to the third handset boasting its smart technology with the latest and sophisticated features including the slimmest 5MP camera.

Similar to the previous LG Black Label Series handsets, the latest model also carries a product concept derived from today’s trend leaders. This new concept of ‘Style that Lasts’ reflects the timeless and elegant design of the phone enhanced by stylish materials such as carbon fiber and tempered glass.

The phone will be unveiled on April 24th starting from Europe and on to the rest of the world, and the product name of the third LG Black Label Series model will be revealed at the official launch.