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LG ELECTRONICS TO RELEASE DESIGNER 'PRADA' PHONE IN JAPAN

SEOUL, May 09, 2008 (AsiaPulse via COMTEX) -- LGEPF | news | PowerRating | PR Charts -- LG Electronics Co. (KSE:066570), a South Korean electronics manufacturer, said today it plans to release its designer "Prada" handset in Japan next month.

The company said it held a pre-launch ceremony for the touch-screen phone at the Prada Epicenter store in Tokyo on Thursday with officials from LG and Prada in attendance.

The phone will be offered exclusively to subscribers of NTT DoCoMo Inc., Japan's largest mobile carrier, starting in early June, according to LG Electronics.

The model developed through joint efforts between LG and Prada, a renowned Italian fashion company, has been a huge hit in South Korean and European markets.

The Prada phone is equipped with a touch-sensitive liquid-crystal display measuring 3 inches diagonally, a 2-megapixel camera and other multimedia functions. The Japanese version will include global roaming capabilities.

LG Electronics is the world's fifth-largest mobile handset maker and competes with domestic rival Samsung Electronics Co. (KSE:005930) in many areas.

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