MediaTek launches single-chip solution for sub-US$30 handsets
MediaTek has come out with a single chip solution for the sub-US$30 handset segment, the Taiwan-based IC design house revealed at an investors conference held recently.
The single-chip solution also incorporates a 100,000-pixel CMOS image sensor making MediaTek one of the first to introduce camera functionality to the low-cost handset segment, market watchers pointed out.
Although MediaTek did not specify its target markets for the new handset solution, market sources in Taiwan believe China-based white-box handset makers are likely to be the company's main focus.
Due to the entry-level camera functionality, the sales impact to international handset IC players who target leading brand vendors such as Nokia, Motorola and Samsung Electronics, will be limited, the sources noted.
source
The single-chip solution also incorporates a 100,000-pixel CMOS image sensor making MediaTek one of the first to introduce camera functionality to the low-cost handset segment, market watchers pointed out.
Although MediaTek did not specify its target markets for the new handset solution, market sources in Taiwan believe China-based white-box handset makers are likely to be the company's main focus.
Due to the entry-level camera functionality, the sales impact to international handset IC players who target leading brand vendors such as Nokia, Motorola and Samsung Electronics, will be limited, the sources noted.
source
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