Transsyberia Rally powered by Sony Ericsson

Sony Ericsson, partner of this year’s Transsyberia Rally powered by Sony Ericsson, will be sending its new outdoor C702 Cyber-shot cell phone on the 4,349 mile long off-road adventure from Moscow through the Siberian expanses into the depths of Mongolia.

Due to its specific characteristics, like the GPS, as well as the dust and splash water guard, this active cell phone is predestined for the challenges the participants are faced with from July 11th – 25th, 2008.

Via the Mobile Portal, the teams will report firsthand about the events in a rally blog with their C702, as well as capturing their personal experiences and the unique landscape in great pictures.

The images will be connected to geographical information via Geo-Tagging.

Sony Ericsson also offers appropriate accessoiries consistent with the C702, like auto battery charger leads and Bluetooth Handsfree Kits for safe driving, as well as portable loudspeakers for the musical entertainment during the next breakpoint.