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HTC to revamp UMPC strategy amid rise of Eee PC

The increasing popularity of Asustek Computer's Eee PC has resulted in a significant impact on the development of UMPCs (ultra mobile PCs), which may force High Tech Computer (HTC) to adjust its deployment of UMPC products, according to Peter Chou, president and CEO of HTC.

The focus of HTC's development will continue to strengthen users' Internet experience through mobile devices, Chou said without further elaborating on the company's UMPC strategy.

However, market sources in Taiwan indicated that HTC is developing new MID (Mobile Internet Device) products, using Intel's Atom and Qualcomm's Snapdragon chipset platforms. New devices are likely to be unveiled in the second half of 2008.

HTC plans to launch 10 new handsets in the second half of 2008, including new models for its HTC Diamond and Touch Pro lineups, Chou said.

In addition, HTC's new plant in Shanghai is scheduled to begin volume production in October this year, Chou noted.

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