Sony Ericsson, the brains behind Bluetooth™, unveils three new innovative headsets for everyday life

The new Sony Ericsson Bluetooth™ headsets HBH-PV715, 720 and 740 represent the next generation of Bluetooth™ accessories – high performance headsets that are stylish, practical and versitile, whatever your needs. Building on its long history in developing Bluetooth™, Sony Ericsson has used its own development site in the Netherlands to ensure it brings its most innovative Bluetooth™ headsets to date to the market.

Singapore, 17 June 2008 - Whether practicality, design or size is important, this new range unveiled today has something for everyone. The new Bluetooth™ family includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

Jacob Sten, Head of the Accessories Division at Sony Ericsson, said: “These three models are the most innovative headsets that Sony Ericsson has ever produced and they really stand out from the competition. We understand that users need to keep in contact while on the move, and now they can do so incredibly easily with this range of headsets that suits any lifestyle.”

Available in two colours and in a soft design, the HBH-PV-715 is a practical and stylish wireless headset for your everyday life. Perfect for those who want a no-fuss headset, the HBH-PV-715 produces 10 hours of talk time with an impressive 700 hours standby.

For the fashion conscious who want a sophisticated headset that stands out, the HBH-PV-720 is a must have. Available with three Style up covers, removable ear hooks and attached to a black metal necklace, this headset is for those who want to combine flexibility with an edgy street style. To maximise comfort, the ear hooks on this headset are removable and available in different sizes. The HBH-PV-720 has 11 hours talk time and 800 hours standby.

The more career minded among us may invest in the metal HBH-PV740, a new exclusive and complete headset kit for the business user. With 11 hour talk time and two carrying solutions, this professional wireless headset kit for your working day also includes a headset desk stand and a USB charger that will allow you to charge your headset while working. It also has a display with battery indication.

Of course all the headsets have the benefits of wireless call handling and the ability for the user to free their hands while out in the car, office, at home or shopping.

HBH-PV-720 will all be available in selected markets from Q3 2008. HBH-PV 715 and HBH-PV-740 will be available in selected markets from Q4 2008

At a glance

HBH-PV-715
Practical, yet stylish

For everyday life, you need a wireless headset that is practical as well as stylish. It is comfortable, simple to use and makes it easier to stay in touch and organized.

• Good value for money
• 11 h talk time/ 800h stand by so it is ready to use at any time
• Removable ear hook
• Auto-pairing for easy set-up
• DSP and automatic volume adjustment for clear sound in every environment
• Bluetooth 2.0 + EDR for a stable and reliable connection
• Available in either black or white

HBH-PV-720
Sophisticated and fashionable

This compact, stylish and versatile headset will even appeal to the most street-wise and image-conscious.

• 11 h talk time and 800 h stand by
• 3 elegant Style-up™ covers with black and silver patterns
• Autopairing
• DSP and automatic volume adjustment
• Bluetooth 2.0 + EDR for a clear sound and reliable connection in every environment
• Removable ear hooks
• Black necklace

HBH-PV-740
Professional and business-oriented

This exclusive and complete headset offers the busy business person an unrivalled set of features that make the working day easier.

• 11 h talk time/800 h stand by
• Convenient sliver necklace carrying solution
• Headset desk stand and USB charger
• Status display for battery and connection indication
• Removable ear-hooks
• Autopairing for easy set-up
• DSP and automatic volume adjustment
• Bluetooth 2.0 + EDR for a stable and reliable connection