Sony Ericsson and Handango Announce Global Partnership
Handango to Provide Exclusive On-Device Access to Mobile Apps on All Sony Ericsson Convergence Phones
HURST, Texas and STOCKHOLM, Sweden, /PRNewswire/ -- Sony Ericsson Mobile Communications AB (Sony Ericsson) and Handango, Inc. (Handango), the global leader and retailer of choice for smartphone applications, announced a worldwide partnership to bring content direct to consumers on all Sony Ericsson convergence phones, including the Sony Ericsson XPERIA(TM) X1, its first product using the Windows Mobile multimedia OS, and Sony Ericsson's UIQ handsets.
High-end phone sales are growing exponentially, and more consumers are turning to their handsets for both every-day personal and business efficiency as well as multimedia and entertainment. Handango offers the widest array of mobile applications across all genres including mobile productivity, games, imaging, music and more. From students to moms to the business road warrior, Handango has applications that fit every lifestyle.
Handango's InHand clients will offer Sony Ericsson customers a vast and easy-to-navigate array of best-in-class smartphone applications. All applications have been designed for optimal performance on Sony Ericsson's XPERIA(TM) and UIQ devices.
"We look forward to our partnership with Handango which has the global reach, the market share, the merchandising know-how and the technical prowess to provide the best service for Sony Ericsson's users to optimize their device experience," states Mikael Nerde, Director of Application Acquisitions & Content Planning, Sony Ericsson Mobile Communications. "This partnership further enhances Sony Ericsson's position at the forefront of mobile convergence by providing our users access to a wide range of applications on the market both for work and recreation."
"This partnership is about leaders working with leaders. Sony Ericsson's global footprint provides us with direct access to millions of new smartphone customers allowing Handango to educate them on how to personalize their device according to their individual needs," states Handango CEO, Bill Stone. "The global content and application market is experiencing tremendous growth as more and more mainstream customers enter the marketplace, and with nine years gathering experience and knowledge in the mobile content industry, no one can touch Handango's expertise."
Sony Ericsson's highly anticipated XPERIA(TM) X1 is designed to deliver Web communication and multimedia entertainment at their best. Handango will provide a factory-embedded Handango-branded Windows Mobile 6.1 InHand client enabling the user direct access to applications for enhanced device usage. Users can browse the catalogue online and offline searching for content most suited to their needs and purchase directly with the click of a button. The InHand client will be available in English, French, Italian, German and Spanish.
In addition, Handango will be the content provider for Sony Ericsson's mobile Web store for UIQ phones. Later in the year, Handango will offer its InHand mobile client on all UIQ devices. For UIQ devices already on the market, customers will be able to access content from Handango's mobile store via their handset's browser, effective July 25, 2008 (http://mobile.handango.com/se-ota). For subsequent devices the Handango "over-the-air" link will be embedded on the devices in the factory before they are shipped.
About Handango
Handango is the leading provider of smartphone applications globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango's market-leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering
intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.
Handango is a registered trademark of Handango, Inc. All other trademarks and registered trademarks are the property of their respective owners.
About Sony Ericsson Mobile Communications AB
(C) Sony Ericsson Mobile Communications AB, 2007.
The Liquid Identity logo, XPERIA, the XPERIA logo are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit http://www.sonyericsson.com
HURST, Texas and STOCKHOLM, Sweden, /PRNewswire/ -- Sony Ericsson Mobile Communications AB (Sony Ericsson) and Handango, Inc. (Handango), the global leader and retailer of choice for smartphone applications, announced a worldwide partnership to bring content direct to consumers on all Sony Ericsson convergence phones, including the Sony Ericsson XPERIA(TM) X1, its first product using the Windows Mobile multimedia OS, and Sony Ericsson's UIQ handsets.
High-end phone sales are growing exponentially, and more consumers are turning to their handsets for both every-day personal and business efficiency as well as multimedia and entertainment. Handango offers the widest array of mobile applications across all genres including mobile productivity, games, imaging, music and more. From students to moms to the business road warrior, Handango has applications that fit every lifestyle.
Handango's InHand clients will offer Sony Ericsson customers a vast and easy-to-navigate array of best-in-class smartphone applications. All applications have been designed for optimal performance on Sony Ericsson's XPERIA(TM) and UIQ devices.
"We look forward to our partnership with Handango which has the global reach, the market share, the merchandising know-how and the technical prowess to provide the best service for Sony Ericsson's users to optimize their device experience," states Mikael Nerde, Director of Application Acquisitions & Content Planning, Sony Ericsson Mobile Communications. "This partnership further enhances Sony Ericsson's position at the forefront of mobile convergence by providing our users access to a wide range of applications on the market both for work and recreation."
"This partnership is about leaders working with leaders. Sony Ericsson's global footprint provides us with direct access to millions of new smartphone customers allowing Handango to educate them on how to personalize their device according to their individual needs," states Handango CEO, Bill Stone. "The global content and application market is experiencing tremendous growth as more and more mainstream customers enter the marketplace, and with nine years gathering experience and knowledge in the mobile content industry, no one can touch Handango's expertise."
Sony Ericsson's highly anticipated XPERIA(TM) X1 is designed to deliver Web communication and multimedia entertainment at their best. Handango will provide a factory-embedded Handango-branded Windows Mobile 6.1 InHand client enabling the user direct access to applications for enhanced device usage. Users can browse the catalogue online and offline searching for content most suited to their needs and purchase directly with the click of a button. The InHand client will be available in English, French, Italian, German and Spanish.
In addition, Handango will be the content provider for Sony Ericsson's mobile Web store for UIQ phones. Later in the year, Handango will offer its InHand mobile client on all UIQ devices. For UIQ devices already on the market, customers will be able to access content from Handango's mobile store via their handset's browser, effective July 25, 2008 (http://mobile.handango.com/se-ota). For subsequent devices the Handango "over-the-air" link will be embedded on the devices in the factory before they are shipped.
About Handango
Handango is the leading provider of smartphone applications globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango's market-leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering
intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.
Handango is a registered trademark of Handango, Inc. All other trademarks and registered trademarks are the property of their respective owners.
About Sony Ericsson Mobile Communications AB
(C) Sony Ericsson Mobile Communications AB, 2007.
The Liquid Identity logo, XPERIA, the XPERIA logo are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office, ActiveSync and Internet Explorer are trademarks or registered trademarks of Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit http://www.sonyericsson.com
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