Sony Ericsson unveils the W302 Walkman™ – a phone that doesn’t compromise

Sony Ericsson has expanded its best-selling Walkman™ phone portfolio to include the W302 designed to deliver music and much more to the masses. Building on successful and classic Walkman™ features, Sony Ericsson now introduces a phone that truly delivers beyond expectations.

London July 22 - Sony Ericsson’s new W302 is packed with impressive Walkman™ features in an affordable no-compromise 10.5mm slim, aluminium front handset. Targeting all audiences, the phone comes complete with an impressive two megapixel camera, FM radio, TrackID™ and 512MB Memory Stick Micro™ (M2).

“To deliver Walkman™ phones that target all segments of the market has always been our aim since the successful launch of our first - the W800.” said Ben Padley, Head of the Music Category at Sony Ericsson, “It has always been our vision to deliver music on the go to the masses, by developing a range that caters to a wide variety of requirements, tastes and price-points. Our new W302 phone is our most affordable Walkman™ phone to date, without compromising on the premium feel and stylish design that customers expect of Sony Ericsson. The W302 is also a perfect match for the new portable MPS-100 speakers, launched today, which are small and compact enough to fit in your pocket.”

The W302 allows users to discover and experience music on the go. Play songs randomly or create your own playlists and listen to them anywhere, whether it’s on the bus, walking to work or at college. Listen the radio on the go and if you’re not sure who the artist is, the W302 has TrackID™ music recognition which will give you all the answers. Use the two megapixel camera to send picture messages to your friends and upload images to your W302 blog site using the picture blogging function.

Easy to carry and with no complicated set-up required the MPS-100 portable speakers are the easiest way to share your favourite tunes with others. Just separate the two speakers plug them into your music mobile phone and you are ready to be the king or queen of the party and dance to your heart’s content.

The W302
Discover music with style

• Walkman™ player – music on the go
• FM Radio –Just plug in the handsfree, turn on the FM radio and tune in
• Premium style and design – compact metal finish and only10.5mm wide
• 2 megapixel camera – capture your favourite moments forever
• Bluetooth™ Stereo – send & listen your music wirelessly

The W302 Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in Midnight Black and Sparkling White in Q4 2008.

The Portable Speakers MPS-100 will be available in selected markets from Q4 2008