AdWatch sent "Eldorado" and Nokia in DozoR
Russia's largest network of home appliances and electronics "Eldorado" and a leading global manufacturer of mobile phones Nokia joined forces with the popular "urban game" DozoR to advance a new multimedia computer with integrated GPS-module (model N78). This is a unique case of using the concept of "urban game" for promotional purposes. The event will be attended by over 3000 people, BTL total budget is $ 1 million
The idea of such a grandiose project, consisting of media online and offline component of the game DozoR, was developed jointly by the agency Vizeum and digital agency Adwatch with the participation of the company "Eldorado". In developing this action before the agency sought to draw attention not only target audience to top sales of the new Nokia N78 multimedia computer in a network of shops "Eldorado", but also to hold a bright non-standard event involving brands Nokia and "Eldorado".
The project consists of two components: online - promo site, which will accumulate attract audiences and highlight recent developments shares, and offline component. To enhance brand loyalty to the concept of integration has been developed in the Nokia-known game - straight night chelendzh - DozoR, which will be held in Moscow, St. Petersburg and Krasnodar. Adventure lovers drops chance to show themselves and play in the legendary game for free. Benchmarks concept located in the most unpredictable field of cities where the game. Culmination event - is awarding prizes to winners DozoR and summings-up quizzes in fashionable clubs participating cities
As part of the shares AdWatch agency created a promotional site eldorado.ru / nokia, at which any person can become acquainted with the unique capabilities of multimedia computers and participate in online quiz. The page also where you can learn in terms of participation quests and register themselves and their team. In addition, Adwatch conjunction with creative agency JWT offered a special design of advertising banners.
Network "Eldorado" decided to support this popular game, which has managed to become one of the phenomena of modern urban culture, because the company is largely focused on the young and active audience - people who are not afraid of extreme love and change. This game DozoR participants will be able to experience the full. In addition, during one of the tasks they will be able to test a new model of phone, and verify in practice in its functionality.
The idea of such a grandiose project, consisting of media online and offline component of the game DozoR, was developed jointly by the agency Vizeum and digital agency Adwatch with the participation of the company "Eldorado". In developing this action before the agency sought to draw attention not only target audience to top sales of the new Nokia N78 multimedia computer in a network of shops "Eldorado", but also to hold a bright non-standard event involving brands Nokia and "Eldorado".
The project consists of two components: online - promo site, which will accumulate attract audiences and highlight recent developments shares, and offline component. To enhance brand loyalty to the concept of integration has been developed in the Nokia-known game - straight night chelendzh - DozoR, which will be held in Moscow, St. Petersburg and Krasnodar. Adventure lovers drops chance to show themselves and play in the legendary game for free. Benchmarks concept located in the most unpredictable field of cities where the game. Culmination event - is awarding prizes to winners DozoR and summings-up quizzes in fashionable clubs participating cities
As part of the shares AdWatch agency created a promotional site eldorado.ru / nokia, at which any person can become acquainted with the unique capabilities of multimedia computers and participate in online quiz. The page also where you can learn in terms of participation quests and register themselves and their team. In addition, Adwatch conjunction with creative agency JWT offered a special design of advertising banners.
Network "Eldorado" decided to support this popular game, which has managed to become one of the phenomena of modern urban culture, because the company is largely focused on the young and active audience - people who are not afraid of extreme love and change. This game DozoR participants will be able to experience the full. In addition, during one of the tasks they will be able to test a new model of phone, and verify in practice in its functionality.
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