Apple Premieres Movies on the iTunes Store in Australia & New Zealand

SYDNEY & AUCKLAND—August 14, 2008—Apple® today announced that movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate are now available on the iTunes® Store in Australia (www.itunes.com/au) and in New Zealand (www.itunes.com/nz). Movie purchases and rentals feature iTunes’ legendary ease of use, which makes discovering and enjoying movies as simple and easy as buying music on iTunes has always been. The iTunes Store in Australia and New Zealand feature over 700 films for rent or purchase, with new release titles available for purchase on the same day as their DVD release, including favorites such as “National Treasure 2,” “Jumper,” “27 Dresses,” “Cloverfield,” “Vantage Point” and “Pirates of the Caribbean: At World’s End.”

“Movie fans in Australia and New Zealand can choose from a great selection of over 700 films for purchase and rent on the iTunes Store,” said Eddy Cue, Apple’s vice president of Internet Services. “iTunes provides an incredibly easy and fun way for people to discover and enjoy movies, and has quickly become the world’s most popular online movie store with customers renting and purchasing over 50,000 movies everyday.”

With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV®, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times. iTunes Movie Rentals also feature over 100 titles available in stunning high definition, perfect for viewing on a widescreen TV with Apple TV.

Pricing & Availability Movie purchases and rentals from the iTunes Store for Mac® or Windows require iTunes 7.7.1, available as a free download from www.itunes.com/au or www.itunes.com/nz. iTunes movie purchases and rentals require a valid credit card with a billing address in Australia or New Zealand as applicable. iTunes movies in Australia start at A$9.99 for catalog title purchases, A$17.99 for recent releases and A$24.99 for new releases. iTunes Movie Rentals are A$3.99 for library title rentals and A$5.99 for new releases, and high definition versions are priced at just one dollar more. iTunes movies in New Zealand start at NZ$9.99 for catalog title purchases, NZ$17.99 for recent releases and NZ$24.99 for new releases. iTunes Movie Rentals are NZ$4.99 for library title rentals and NZ$6.99 for new releases, and high definition versions are priced at just one dollar more. Movie rentals can be previewed, purchased and watched on iPod® classic, iPod nano with video, iPod touch, iPhone™ and on a widescreen TV with Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.