China market: Aigo, Fuzhou Rockchip cooperate to promote CMMB mobile DTV standard
Aigo, a leading own-brand vendor of MP3 players and MP4 players in China, and Fuzhou Rockchip Electronics, a China-based developer/producer of multimedia chipsets used in consumer electronics, have formed a strategic alliance to specifically promote CMMB (China Mobile Multimedia Broadcasting), one of China's self-developed mobile TV standards, according to MP3 player industry sources in Taiwan.
The cooperation signals a tendency of integration of CMMB functionality with MP4 players in the China market, the sources pointed out. However, the bound partnership through strategic alliance may not be the best approach to commercial benefits because there are many competing suppliers of CMMB chipsets such as Innofidei and Israel-based Siano Mobile Silicon. CMMB is also not the sole mobile TV standard in the China market, the sources indicated.
source
The cooperation signals a tendency of integration of CMMB functionality with MP4 players in the China market, the sources pointed out. However, the bound partnership through strategic alliance may not be the best approach to commercial benefits because there are many competing suppliers of CMMB chipsets such as Innofidei and Israel-based Siano Mobile Silicon. CMMB is also not the sole mobile TV standard in the China market, the sources indicated.
source
Posts
No comments: